Equilibrium Is Changing the Definition of Beautiful by Emphasizing Curves, Natural Beauty
Company Encourages Body Positive Outlook with Product Line
Chicago, IL -- (SBWire) -- 12/15/2015 --We live in an age where skinny models get the lion share of attention, but one company is bucking that trend – opting for a product that emphasizes curves and lifts up the beautiful women of the world, regardless of size. Equilibrium Corp., based in Chicago, with manufacturing facilities in Cali, Colombia, is going against the grain in many aspects with their expansive line of shapewear and jeans. They have made curves a premium, accentuating the features of slender women and highlighting the curves of other women. Their products draw attention to the parts of the body that are most attractive: hips, butt, bust, and even a slimmer waist! The large selection of Equilibrium shapewear includes special pieces for every occasion like daily use, under party dresses, post-partum, workouts – including the innovative waist trainer and sport pants all-in-one.
Shapewear is built to correct posture, slim the waist, and lie underneath clothing in neutral colors to be invisible. The products developed by Equilibrium include hypoallergenic internal lining made of cotton for total comfort. This is an aspect that is especially valued by customers who use the post-op line after a cosmetic surgery such as a liposuction or tummy tuck.
Equilibirum Corporation's line of jeans – skinny, straight leg, ankle length, and boot cut – are designed to highlight the best aspects of the female figure from size 1 to 17. The jeans mold have smart cuts and every piece, such as the back pockets, are carefully positioned to create a better visual effect.
Latina women are celebrated for their curvy figures, a fact evidenced by their affinity for tight-fitting clothing that snugly accentuates their assets. It is this appreciation of beauty that Equilibrium seeks to share with all women. According to one of the company founders and Online Sales Manager Lorena Diaz "Women come in a variety of shapes and sizes, and all are beautiful. We aim to ensure they are represented and admired through our products. Whether you are hoping to lose some inches on your waist, highlight your butt, draw attention to your cleavage, or simply look thinner in your clothing – our products are for you!"
However, not all Equilibrium products are for women. In fact, they have a number of products designed for men to meet their particular shapewear needs. Products for men include shapewear: posture correctors and protection vest – which help to correct the posture and prevent back pain, which is highly recommended when carrying heavy objects is a regular activity. Men are also privy to the reduction of a few inches on their waistline, which is always welcome!
Equilibrium began in 2003 with the goal of helping men and women look and feel great. All of their products are manufactured in Colombia, guaranteeing a commitment to the best materials available. Customer service is of the utmost importance at Equilibrium, a fact which they embody everyday by helping customers find the right style and size according to their necessities.
Media Relations Contact
Co-Founder and Online Sales Manager
View this press release online at: http://rwire.com/648674