Given that marketers have a lot of options to improve their video marketing strategy by including paid media to make their video go viral and proper use of SEO practices, there’s no more excuse for marketers to delay their road to success.
Davidson, NC -- (SBWIRE) -- 02/05/2015 -- Aside from the feisty and highly entertaining halftime performances by Katy Perry as she begins her performance while riding in a gigantic metal lion, followed by a colorful beach setting with sharks, palm trees and beach balls dancing, to her final and closing number with the uplifting anthem 'Firework'. Super Bowl Sunday this year had once again charmed many viewers with numerous latest commercial ads and movie trailers to anticipate.
This year's Big Day captured millions of viewers and gained a lot of feedback from its first day that gives marketers, who managed to gain a thirty-second spot for this event, a reason to celebrate for the success of their video campaigns. It's not surprising that these competitive marketers will find more ways to better improve their video marketing that to boost their video rankings; some will include buying cheap YouTube views in their video marketing strategy to reach their target market.
Making the video viral from its initial debut in the Super Bowl can be attributed to a well-structured video marketing, since it helps boost the brand awareness and success of the company's overall website. According to the research conducted by ComScore, it was found that websites with video contents has the ability to retain viewer attention for more than two minutes or so. And websites with a good video marketing strategy are more likely to get ranked on Google's SERPs first page.
But not all video marketing strategy found online would work for every company, since there are some considerations that companies should be aware of, like…
Establish campaign goals: First and foremost, marketers should be aware of why they want to promote their brands and raise awareness through video marketing. Every motivation for a company to make a video content will vary once a specific action is utilized. If a company's goal is to get ranked, creating a separate list of sites with a variety of titles and description tags to utilize can increase the odds of generating traffic. To make money from video marketing through social media sites, encouraging them to subscribe and share the video content can help build up viewership and sustain ad clicks.
Create a valuable content: What makes a viral video is its valuable content that is crafted in a way that will lure viewers' attention and will encourage them to share it. A valuable content also helps a company to build reputation and establish viewership, so it's a must to consider this in creating a video as part of the marketing plan.
Follow SEO practices in uploading video: Including relevant keywords on video title tags, summary, and tag fields are some of the SEO practices that marketers should not forget in sharing their video to various sites. This will help search engines to identify what the video is all about and how it will be ranked.
Given that marketers have a lot of options to improve their video marketing strategy by including paid media to make their video go viral and proper use of SEO practices, there's no more excuse for marketers to delay their road to success.
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