TraceGains Inc.

TraceGains Webinar Expert Hopes New Label Law Inspires Consumers to Make Healthy Choices

TraceGains Webinar Expert Hopes New Label Law Inspires Consumers to Make Healthy Choices


Westminster, CO -- (SBWIRE) -- 03/14/2014 -- On February 27, 2014, Health and Human Services Secretary Sebelius, Food and Drug Administration Commissioner Hamburg, and First Lady Michelle Obama introduced the Proposed Rule on Food Labeling: Revision of the Nutrition and Supplement Facts Labels, as part of celebrations and announcements around the fourth anniversary of the “Let's Move!” initiative. Jenn Brusco, TraceGains’ Marketing Specialist, discussed the implications of the labeling changes on the food industry on the company blog.

Elizabeth Johnson of D.C. advisory firm Food Directions, LLC, recently shared her expertise on the topic of labeling during a February TraceGains webinar and when asked to comment about these new rules, Johnson noted, "Generally I think it makes sense to increase the prominence of calories on package as well as the amount of servings per package. While I question if consumers really understand that serving size reflects what consumers are actually eating instead of recommended amounts, by law they must be based on what people actually eat, not on what people 'should' be eating. From a nutrition perspective, I hope a great deal of education occurs to help consumers truly understand the changes to the label and how they can incorporate the information into making healthy choices."

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About TraceGains
TraceGains ( provides food and beverage manufacturers and distributors with a web-based, full-service supplier, compliance, and regulatory document management solution that automates and streamlines processes to convert static documents into actionable data. With a network of more than 5,000 supplier members and more than 250 deployment sites, TraceGains offers an ever-expanding database of suppliers, purchased items, and documents that companies can leverage to improve product quality, accelerate product development, and meet regulatory and audit pressures. TraceGains not only digitizes all incoming documents, making them easily searchable, but also extracts critical data and analyzes them against customer-specific business and compliance rules, alerting stakeholders to any non-compliance. TraceGains’ automated solution assures companies that documentation is up to date, organized, and searchable, making companies 365 Audit Ready. TraceGains’ customers boast a four to six month return on their investment. Recently, TraceGains was listed as one of Food Logistics Top 100 software and technology providers. Follow TraceGains on Twitter at @tracegains.

TraceGains, Inc.
Jennifer Brusco
Marketing Strategist