Boston, MA -- (SBWire) -- 10/14/2014 --Value sales of bath and shower grew by 1% in 2013. The introduction of value-added products by manufacturers encouraged consumers to purchase bath and shower products. Consumers came to purchase self-foaming liquid soap rather than standard liquid soap. They also came to purchase scented body wash/shower gel. These value-added products drove the growth of bath and shower in 2013.
Competitive Landscape
Kao Corp was the leading player of bath and shower with value share of 27% in 2013. Kao Corp's established status was supported by a strong brand portfolio including Biore and Bub. Biore was the leading brand in body wash/shower gel with value share of 31% in 2013. In addition to various product ranges under Biore brand, the company newly added Aroma Time series under the brand with two different scents targeted to female adults: Elegant Spa and Paradise Air.
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Industry Prospects
Value sales of bath and shower are estimated to decline at a marginal CAGR (at constant 2013 prices) over the forecast period. With a shrinking population in Japan, decline is inevitable on a domestic level. It is becoming increasingly important for manufacturers to market value-added products in order to maintain sales over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Japan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Bath and Shower in Japan?
- What are the major brands in Japan?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
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Bath and Shower in Japan - New Study Released
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research