ReleaseWire

Blockchain in Media, Entertainment, and Advertising Market Forecast to 2026: Top Key Players Are IBM, Microsoft, SAP, Oracle, Accenture, BRAINBOY, BTL Group

Posted: Monday, August 05, 2019 at 11:48 AM CDT

New York, NY -- (SBWire) -- 08/05/2019 --Market Size – USD 0.06 Billion in 2018, Market Growth - CAGR of 75.0%, Market Trends – The rising need to stop theft in digital advertising.

The global blockchain in media, entertainment, and advertising market is forecast to reach USD 5.18 Billion by 2026, according to a new report by Reports and Data. Blockchain brings digital technology into real-time computing systems management. The market has the ability to change aspects of digital technology, which includes the method of conducting business, enhancing education, delivering healthcare, shopping, learning, social media, and entertainment.

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Blockchain in media, entertainment, and advertising has further evolved and aids in the conduction of financial transactions. Increase in cashless payments, credit and debit cards, and card-based payment methods are dominating the market. Blockchain in media, entertainment, and advertising supports these changes by increasing the transaction processing speed and providing greater efficiency in real-time processing.

Blockchain in media, entertainment, and advertising offers a sturdy environment for sharing data in a secure way in real-time. The technology provides enhanced security to the real-time digital economic process.

With the advent of blockchain technology in the media, entertainment, and advertising market, the industry structure could change significantly. Blockchain technology allows bypassing content aggregators, platform providers, and collection of royalty associations to some extent. This way, the market shifts to the copyright owners.

Further key findings from the report suggest

- Organizations are nowadays deploying smart contracts to reduce cost and avoid fraud. These contracts deployed over blockchain in media, entertainment, and advertising guarantee that contract terms and conditions cannot be modified. The technology makes it nearly impossible for any third party to alter the contract. Smart contracts held a market share of ~16% in the year 2018.

- Availability of resources and capital for the incorporation of new technologies are forecasted to drive the market growth in large enterprises. They held a larger market share of ~63% in the year 2018. High investment in research and development activities to build the best-fit technology to enhance the organization's business is driving the market for blockchain in media, entertainment, and advertising.

- Ad block fraud is turning out to be quite an expensive investment that cost enterprises over USD 50 Billion every year. Application of blockchain in digital advertising, adbank's payment protocol provides complete transparency between advertisers and publishers while creating a new ecosystem powered by cryptocurrency that detects and reduces fraud. Digital advertising is forecasted to hold a market share of ~19% in the year 2026.

- Small and medium-sized enterprises are forecasted to grow with a higher CAGR of 76.1% during the forecast period. With the fall in infrastructure cost and growing transparency of the market, SMEs are expected to grow during the coming years.

- Infrastructure providers held a market share of ~37% in the year 2018, and application providers are forecasted to grow with a CAGR of 75.5% during the forecast period.

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- North America held the largest market share of ~43% in the year 2018. The region has key players of the market, and rapid adoption of advanced technologies and digitalization are forecasted to fuel the market for blockchain in media, entertainment, and advertising market.

- Key participants include IBM, Microsoft, SAP, Oracle, Accenture, BRAINBOY, Blockpoint, BTL Group, Factom, and Clearcoin, among others.

For the purpose of this report, Reports and Data have segmented into the global Blockchain in media, entertainment, and advertising market on the basis of provider, application, organization size, and region:

Provider Outlook (Revenue, USD Billion; 2016-2026)
- Application Providers
- Middleware Providers
- Infrastructure Providers

Application Outlook (Revenue, USD Billion; 2016-2026)
- Digital Advertising
- Smart Contracts
- Online Gaming
- Licensing and Rights Management
- Payments
- Content Security
- Others

Organization Size Outlook (Revenue, USD Billion; 2016-2026)
- Small and Medium-Sized Enterprises
- Large Enterprises

Regional Outlook (Revenue, USD Billion; 2016-2026)
- North America
o U.S.
- Europe
o UK
o France
- Asia Pacific
o China
o India
o Japan
- MEA
- Latin America
o Brazil

To identify the key trends in the industry, click on the link below: https://www.reportsanddata.com/report-detail/blockchain-in-media-entertainment-and-advertising-market

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