Los Angeles, CA -- (SBWire) -- 02/09/2019 --Clumping cat litter, which contained calcium clay cat litter, was developed in the United Kingdom in the 1950s by the Fuller's Earth Union. Subsequently, Thomas Nelson, a biochemist in the United States, developed clumping clay cat litter cat litter in 1984 and completely transformed the cat litter industry. No longer was it necessary to throw away litter every day.
Because cat litter is a mature category drawing a very high percentage of cat owners, its advancement depends largely on growth in the number of cat-owning households, which has slowed of late. Additionally (and unlike pet food, where premiumization has been a major factor boosting dollar sales), the cat litter category lacks a steady influx of new super-premium options, and price points have remained relatively flat.
Two-thirds of cat litter sales occur through mass-market channels, including roughly a third in mass merchandisers/supercentres (such as Walmart) and a fourth in supermarkets. The pet specialty channel accounts for another fourth of the market. For the foreseeable future, the bulk of retail sales will continue to occur through mass-market channels-although internet sales, currently incremental, will begin to advance.
Environmental concerns are, nonetheless, slowly becoming more of a factor in the market. We estimates the amount of clay produced in the US for cat litter at over 1417.8 K MT in 2017. Though these clays do an excellent job of absorbing cat waste and odour, they are also hard on the environment, and there is also the environmental impact of the cat waste itself.
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Natural and eco-friendly pet products are a key driver of overall pet market growth and have impacted every facet of the market, with special significance in the cat litter category. Given both the environmental and potential health implications of clay- and silica-based litter, cat owners are beginning to seek out more natural options that are safe for their pets and more eco-friendly. The cat litter market is therefore ripe for further inroads by natural and environmentally friendly products.
Currently, there are many suppliers all over the world. Competition in cat litter is very strong, and participants focus heavily on bolstering their own product lines through line extensions, reformulations and new product releases, all supported by chain retailer relationships and heavy consumer marketing and advertising. With cat litter being a mature category as well, it is difficult for newcomers to enter – and challenging even for established brands seeking to gain or even maintain. During all suppliers, Nestle, Clorox, Church & Dwight and Oil-Dri are global leading manufacturers. PMC is market leader in Asia market.
The global Cat Litter market is valued at 3900 million US$ in 2018 is expected to reach 5380 million US$ by the end of 2025, growing at a CAGR of 4.1% during 2019-2025.
This report focuses on Cat Litter volume and value at global level, regional level and company level. From a global perspective, this report represents overall Cat Litter market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.
At company level, this report focuses on the production capacity, ex-factory price, revenue and market share for each manufacturer covered in this report.
The following manufacturers are covered:
Nestle
Clorox
Church & Dwight
Oil-Dri
Mars
Drelseys
Blue
Pettex
PMC
Ruijia Cat Litter
SINCHEM
Weihai Pearl Silica Gel
Strategic Points Covered in TOC:
Chapter 1: Introduction, market driving force product scope, market risk, market overview, and market opportunities of the global market
Chapter 2: Evaluating the leading manufacturers of the global market which consists of its revenue, sales, and price of the products
Chapter 3: Displaying the competitive nature among key manufacturers, with market share, revenue, and sales
Chapter 4: Presenting global market by regions, market share and with revenue and sales for the projected period
Chapter 5, 6, 7, 8 and 9: To evaluate the market by segments, by countries and by manufacturers with revenue share and sales by key countries in these various regions
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Cat Litter Market Booms, Resulting in Growth of the Market 2019-2025 Worldwide
QY Research has published the new industry research report focuses on Global major leading players with information such as company profiles, product picture, future road map, opportunities and investment.