Boston, MA -- (SBWire) -- 09/10/2014 --In Latvia, sales of cigarettes are strongly dependant on the performance of illegal sales. Unfortunately, illicit sales remained nearly unchanged in 2103, meaning that current government efforts to fight illicit trade and increase tax revenues from official cigarettes continued to be insufficient. In 2013, there was also a continuation of declining smoking prevalence and rising health consciousness regarding smoking. Despite this, cigarettes continued to compete more and more with smoking tobacco, which is more commonly perceived as higher quality products at competitive prices.
Competitive Landscape:
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Latvian tobacco is represented by five players. In cigarettes, the largest player in 2013 was Philip Morris Latvia SIA with 35% retail volume share. It was followed by Baltic Sales Network Sia, which distributes JTI products and British American Tobacco Latvia SIA, with 29% and 24% volume share respectively. The remaining two major players are Rasta 1 SIA and Tabaks Nams Grupa SIA which mainly focuses on cigars and smoking tobacco.
Industry Prospects:
Cigarettes is expected to experience a rather moderate decline in volume terms over the forecast period. Health concerns and the image of smoking are changing in Latvia, which is expected to reduce smoking prevalence in Latvia over the forecast period. Meanwhile, a gradual shift from illicit cigarettes is expected, which will limit the decline of official sales, keeping in mind a declining total population and smoking prevalence in Latvia over the forecast period.
Report Overview:
Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigarettes industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigarettes in Latvia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports, and exports of finished cigarettes
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cigarettes in Latvia?
- What are the major brands in Latvia?
- What is the legislative environment like in Latvia?
- What are the rates of cigarette taxation in Latvia?
- Do premium, mid-price or economy cigarettes dominate in Latvia?
- What is the rate of illicit trade in Latvia?
- How many smokers are there in the country?
Reasons to Get this Report:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Cigarettes in Latvia - New Market Study Published
Recently published research from Euromonitor International, "Cigarettes in Latvia", is now available at Fast Market Research