Boston, MA -- (SBWire) -- 09/15/2014 --Cigars became more available in the 1990s, although they were still not popular in Poland. Polish consumers were not familiar with the philosophy of smoking cigars and they were buying the cheapest products. Over the years this awareness grew and there were Polish companies that not only imported cigars, but also produced them. After the Polish accession to the EU in 2004, the prices of these products became far more attractive to consumers. Nowadays, every year the Poles are becoming more open to new products and trends, and are increasingly travelling abroad where they see that the cigar does not have to be elitist.
Competitive Landscape
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The leading company in cigars was Scandinavian Tobacco Group Polska, which held a retail volume share of 36% in 2013. Tobacco Trading International Poland led in cigars excluding cigarillos with 26% of total retail volume sales. Systematic development of a niche market of alternative tobacco products has enabled the latter company to increase in significance, also thanks to the introduction of numerous new brands to the Polish tobacco market.
Industry Prospects
Cigar and cigarillos is predicted to grow further in volume and value over the forecast period. Growing availability of cigars along with a wider product range and broader distribution will influence positively this category in Poland. It is also expected that Polish consumers will become more affluent, affecting the development of the premium segment, mostly hand-made cigars. There will also be opened more tobacconists specialising in the sale of cigars, offering smoking areas for aficionados.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigars in Poland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cigars in Poland?
- What are the major brands in Poland?
- What are the main distribution channels for cigars in Poland and which are performing well?
- What is the proportion of hand-made versus machine manufactured cigars in Poland?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Cigarillos, Cigars Excluding Cigarillos.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Cigars in Poland - New Study Released
Fast Market Research recommends "Cigars in Poland" from Euromonitor International, now available