Albany, NY -- (SBWire) -- 07/22/2014 --As trends and behaviours continue to evolve in the colour cosmetics market, opportunities arise for brands to appeal to new consumers including older women, as well as inspiring a higher spend per product with technological advancements such as 3D printing and individually tailored products.
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Table of Content
Introduction
Products covered in this report
Abbreviations
Executive Summary
Pace of market growth impacted by savvy shoppers
Figure 1: UK retail value sales of colour cosmetics, 2009-19
Expanding appeal amongst senior women is essential
Nails lead category innovation in 2013
Figure 2: New product launches in the UK colour cosmetics category, by sub-category, January 2011-April 2014
Nail polish posts largest user base growth
Figure 3: Colour cosmetic product usage, March 2013 and May 2014
Young women are savvy Photoshop spotters
Figure 4: Attitudes towards face make-up, May 2014
‘No make-up’ look is a popular trend
Figure 5: Attitudes towards point colour, May 2014
What we think
Issues and Insights
Technological innovations boost customised and tailored products
The facts
The implications
The mature beauty consumer presents new areas of opportunity
The facts
The implications
Savvy shopping restricting further sales growth
The facts
The implications
Trend Application
Trend: Make It Mine
Trend: Life Hacking
Futures Trend: East Meets West
Market Drivers
Key points
Ageing population shifts product requirements
Figure 6: Trends in the age structure of the UK female population, 2009-19
At-home beauty spend increasing
Figure 7: Trends in what extra money is spent on, March 2011-March 2014
NoMakeupSelfie did not turn off consumers
Technological advancements make beauty shoppers smarter
Growing awareness of preservatives in cosmetics could change consumer behaviour
Evolving face of the UK
Figure 8: Natural skin tone of UK female population, all vs 16-24-year-olds, May 2014
Who’s Innovating?
Key points
Nails lead category innovation in 2013
Figure 9: New product launches in the UK colour cosmetics category, by sub-category, January 2011-April 2014
Figure 10: Examples of new nail colour cosmetics, July 2013-April 2014
Primer innovations key in face colour cosmetics
Figure 11: Product development in the facial colour cosmetics market, 2011-13
Figure 12: New product examples of blur-style primers, June 2013-April 2014
Figure 13: Top 10 positioning claims of face colour cosmetics, by top 10 claims for 2013, 2011-13
Eyebrow products respond to fashion trends
Figure 14: Product development in the eye colour cosmetics market, 2011-13
Figure 15: New product examples in the eyebrow colour cosmetics category, June 2013-April 2014
Figure 16: Top 10 positioning claims of eye colour cosmetics, by top 10 claims for 2013, 2011-13
Seasonal claim sees growth in all segments
Long-lasting lip colour sees growth
Figure 17: Top 10 positioning claims of lip colour cosmetics, by top 10 claims for 2013, 2011-13
Figure 18: New product examples of lip colour cosmetics holding the long-lasting claim, June 2013-April 2014
Estée Lauder leads company activity
Figure 19: New product launches in the colour cosmetics category, by top five ultimate companies, 2013
Market Size and Forecast
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Colour Cosmetics UK Market 2014: Global Industry Size, Share, Growth , Research Analysis and Opportunities
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