Boston, MA -- (SBWire) -- 09/13/2013 --Cough, cold and allergy (hay fever) remedies is an extremely seasonal category, and its performance is strongly related to the weather and its effects on consumers. During 2012, the H1N1 flu virus was much weaker when compared with the previous year, thus affecting people less strongly. Besides, an unexpected rainy season in April prevented people from taking antihistamines/allergy remedies against certain pollens.
Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Cough, Cold and Allergy (Hay Fever) Remedies in Italy - New Market Report
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