Portland, OR -- (SBWire) -- 07/13/2017 --CRM stands for Customer Relationship Management. In an organization, CRM activities are carried out for managing customer-business interaction. CRM software plays a key role in managing customer data, business information and helps to maintain an ideal client-business relationship. It also helps in automating the operations related to sales, marketing, and customer support. CRM software integrates with the organization's CRM activities rendering them measurable in terms of effectiveness.
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CRM software, as a service (SaaS) has a notable and steady growth forecast with increasing awareness towards the importance of CRM for business development. Ability to manage customer interaction at the optimum levels, cost & time effectiveness, focused customer service, capability of handling large businesses & client information are the key factors that drive the growth of the CRM software market. The report analyses growth trends along with a study of critical factors influencing market.
SAP, Oracle Siebel, Salesforce.com, Microsoft Dynamics, NetSuite, IBM are the key players in CRM software market. Workbooks, Nimble, Insightly, Zoho and UserVoice also hold a significant market share in the CRM software. The report comprises key players profiled with their business overview, product portfolios, financials, investments, news and recent developments.
CRM SOFTWARE MARKET SEGMENTATION
The market is segmented on the basis of Application, End-user, and Geography.
MARKET BY APPLICATION
- Customer service
- Distribution
- Manufacturing
- Marketing
- Sales
- Social networking
- Supply chain
- Vertical industries
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MARKET BY END USER
- Small & mid-sized Enterprises
- Large Enterprises
MARKET BY GEOGRAPHY
- North America
- Europe
- Asia Pacific
- LAMEA
KEY PLAYERS
- Salesforce
- SAP
- Oracle Siebel
- Microsoft Dynamics
- NetSuite
- IBM
- Workbooks
- Nimble
- Insightly
- Zoho
- UserVoice
CRM Software Market Growth and Opportunity Analysis 2016 - 2022
The report provides an in-depth analysis of global CRM software markets, with current and future trends to elucidate the imminent investment pockets in the market.