Boston, MA -- (SBWire) -- 11/01/2013 --The performance of the deodorants category in 2012 was quite good, recording growth of 13% in current value terms. Product availability is widening, and with urbanisation and growing incomes, demand is rising. The good performance is also indicative of the involvement of local players, such as Rokana Industries and Starline Nigeria Ltd, whereas the deodorants market was previously the preserve of foreign companies, which sell more expensive brands.
Euromonitor International's Deodorants in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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"Deodorants in Nigeria" Is Now Available at Fast Market Research
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research