Albany, NY -- (SBWire) -- 09/04/2018 --The world diapers market, amidst changing consumer dynamics, is showing shift in growth patterns. Many newer markets and lucrative opportunities have come up, especially in developing economies. Use of diapers as a sanitary product, which was earlier restricted to the baby segment, has seen a paradigm shift in consumer behavior. There is increasing acceptance of diapers amongst the adults segment too. These demographic trends are driving the growth of this market across all geographic regions. Emphasis by leading diaper manufacturers on product innovation and repositioning has further helped in retaining the growth by providing consumers with more discretion.
Diapers are used across all demographic segments, namely babies and adults, females and males, and patients suffering from certain disorders. Use of diapers as an incontinence and ostomy product, and rising social awareness has helped manufacturers to position their products according to varying needs. These variations in consumer requirements are defined by their age and gender. Estimates project the global diaper market size to increase by almost 50%in the near future. The fastest growth is exhibited by the Asia Pacific region, which would grow at the highest CAGR among all the regions considered.
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The global diaper market can be segmented according to different parameters such as age, gender and geographic regions. The further breakdown of cloth and disposable diaper markets, which hold the maximum share, can help in in-depth analysis and gain competitive advantage.
Disposable diapers can be further categorized into:
Ultra-Absorbent Diapers
Super-Absorbent Diapers
Regular Diapers
Biodegradable Diapers
Though, disposable diapers are new to the category, they are one of the fastest growing product types. A major part of their demand is contributed by European and North American markets, showing preference for green products.
Cloth diapers can be sub-divided into the following types:
Flats
Prefold
Fitteds
All-in-Ones
Others
Despite more product variations available under the cloth diapers segment, there is a drop in demand. The reason is largely attributed for consumers' preference for disposable diapers, which are ergonomic and suiting to their changing requirements.
The adult diaper market, though, still at its initial stage, holds tremendous potential in future. This rise in growth is due to increased adoption of diapers among adults, especially elderly people and those with medical disorders. The product positioning and innovation of diapers for adults has helped manufacturers to reducethe social stigma associated with adults wearing diapers in public. Now, with the development of specially designed diapers for adults andincontinence patients, people are able to wear diapers while carrying out mundane activities and are not confined to their homes.
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Among all the geographic markets, the growth in the Latin American adult diaper market is the fastest, showing a double digit CAGR, the best of all the regions. However, despite the fast growthofthe adult diaper segment, the baby diaper market is projected to still hold the largest share in the region.
The global diaper market is currently dominated by a few global players. However, they too are facing stiff competition from niche players, who enjoy deeper market penetration and competitive cost-price benefits. Some of the global players whose business strategies are driving market changes include:Kimberley Clark, P&G, Unicharm, Hengan, SCA Hygiene, and Kao Corporation.
Diapers Market: Recent Industry Developments and Growth Strategies Adopted by Players