Boston, MA -- (SBWire) -- 08/11/2014 --Despite the on-going difficult economic momentum in Italy, dog food is expected to recover both in terms of value and volume. Consumers have been forced to look at new ways to save money during recession; however, they maintained a parental attitude towards their pets in that they tried not to trade down on product quality as much as possible.
Competitive Landscape:
Major brands operating in Italy are constantly developing new product references that cater to specific dog's needs according to breed, age and lifestyle. The on-going quest for maintaining leadership in this category entails development of cutting edge products that further focus on specific issues, like food intolerances.
Industry Prospects:
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Within dog food, health and wellness is expected to gain momentum over the forecast period, with consumers focusing more on products that guarantee certain quality of ingredients besides results. As a matter of fact, consumers favour products that carry "Made in Italy" indication, which are manufactured with cruelty-free practices and if possible, are also good for the environment in terms of packaging and manufacturing processes.
Report Overview:
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Italy market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Italy?
- What are the major brands in Italy?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Reasons to Get this Report:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Browse all Consumer Goods research reports at Fast Market Research
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- Dog Food in Brazil
- Dog Food in India
- Dog Food in Mexico
- Dog Food in Saudi Arabia
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Dog Food in Italy: New Research Report Available at Fast Market Research
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research