Boston, MA -- (SBWire) -- 11/10/2014 --Based on provisional 2014 estimates, dog food is expected to register a 3% increase in current value sales and 2% rise in retail volume sales. Together with wet dog food, dog treats is a main growth driver. Dog treats is expected to see current value growth of 4% in 2014. Consumer demand for dog treats remains strong and, combined with high levels of product innovations, is generating positive retail value sales growth.
Competitive Landscape
Based on provisional estimates, the competitive landscape will continue to see concentration in 2014 with a greater share of retail value sales in the hands of a relatively small number of players.
Industry Prospects
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Replicating trends in the human food industry will be paramount as owners are increasingly applying similar and more rigorous standards to pet food. This is relevant for cooking methods and textures as well as ingredients and positioning. Just as humans are constantly challenged to increase their intake of fruit and vegetables, manufacturers of dog food are following this trend by launching new products with fruit and vegetable inclusions. One example is the Orijen 6 Fish brand, which claims to reflect the diversity and balance of fresh meats, fruits and berries. This trend is most visible in premium dog food, but is expected to be followed by players in other price platforms in the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Sweden market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in Sweden?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
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