Albany, NY -- (SBWire) -- 05/26/2016 --Technavios research analyst predicts the global frozen food market to grow steadily at a CAGR of 4% during the forecast period. The rise in disposable income and the growing desire for convenience is driving the growth of this market. Consumers prefer ready to eat meals that can reduce their cooking and clean up time. Moreover, the ease of use associated with the packaging technique and the microwave cooking support for frozen food is also making frozen food a popular choice for consumers. For instance, nearly 8 out of every ten consumers across Europe consider frozen or prepared meals an excellent option when they are too busy to cook from scratch.
The rise in product innovations in this market is also expected to contribute to the market growth during the forecast period. Vendors, globally, are innovating in terms of product formulations and packaging to keep the frozen food fresh. Organic and natural frozen food have also gained momentum in the market among cost and health-conscious consumers. For instance, Atkins Nutritionals launched 20 frozen meals products such as teriyaki beef stir-fry, meatloaf with portobello mushroom gravy, etc. to suit the consumers' needs and diet.
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Product segmentation and analysis of the frozen food market
- Frozen ready meals
- Frozen fruits and vegetables
- Frozen meat
- Frozen potatoes
- Frozen fish and seafood
- Frozen soup
Frozen ready meals dominated the market during 2014, with a market share of 34%. The increasing number of older population (50 years and above) and children who favor instant meals rather than a fully cooked meal are the key drivers for the growth of this segment. These meals are also considered to be healthier in comparison to other ready meals as they do not contain preservatives and are free from microbial attacks. The report predicts this segment to retain its leadership and reach a market value of around USD 99 billion by the end of 2019.
Segmentation by distribution channel and analysis of the frozen food market
- Hypermarkets/Supermarkets
- Specialist retailers
- Convenience stores
- Independent retailers
Hypermarkets and supermarkets accounted for 74% of the market share during 2014. Frozen ready to eat meals and frozen meat were the most popular categories in this distribution channel.
Geographical segmentation and analysis of the frozen food market
- APAC
- Europe
- North America
- ROW
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Key questions answered in the report -
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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Global Frozen Food Market to Grow Steadily at a CAGR of 4% During the Forecast 2015-2019
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