Los Angeles, CA -- (SBWire) -- 05/28/2019 --Maintaining a healthy lifestyle and a healthy diet is a top priority among consumers today. However, besides health benefits, consumers also look for good taste when purchasing food products. Thus, granola bars fit the requirements of consumers. The portability and filling capacity of these bars are the other reasons behind their growing popularity.
One driver in market is multiple health benefits of granola. Over the past two decades, urbanization and consumerism have led to considerable changes in the lifestyles and dietary habits of people across the world. There has been a substantial increase in the consumption of artificial and synthetic food products, increasing the incidence of lifestyle diseases such as drug abuse, alcohol, and smoking. However, consumers are becoming more concerned and conscious about their health and fitness and paying more attention to the nutritional content of the food they eat. Thus, ingredients such as granola that have multiple health benefits are becoming popular among consumers.
One trend in market is burgeoning marketing initiatives. Granola bar vendors are following integrated marketing communication, using newspapers, magazines, and social media such as YouTube and Facebook to sell their products. These communication channels are playing a key role in generating product awareness and focusing on the benefits of granola bars. Players are also launching innovative advertisement campaigns displaying the various new flavors of granola bars and the important ingredients used in these bars to create a positive impact on consumers.
North America held the most dominant market share in the granola bars market in 2016 and is expected to hold its dominance throughout the forecast period. This is attributed to the high awareness among consumers about the benefits of granola.
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The global Granola Bars market was xx million US$ in 2018 and is expected to xx million US$ by the end of 2025, growing at a CAGR of xx% between 2019 and 2025.
This report studies the Granola Bars market size (value and volume) by players, regions, product types and end industries, history data 2014-2018 and forecast data 2019-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Granola Bars in these regions, from 2014 to 2025, covering
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil etc.)
Middle East and Africa (Egypt and GCC Countries)
The various contributors involved in the value chain of the product include manufacturers, suppliers, distributors, intermediaries, and customers. The key manufacturers in this market include
General Mills
Kellogg
Quaker
KIND Snacks
Clif Bar
Sunbelt Bakery
By the product type, the market is primarily split into
Organic
Non-Organic
By the end users/application, this report covers the following segments
Supermarkets and Hypermarkets
Convenience Stores
Vending Machines
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Granola Bar Market Is Growing at a High CAGR from 2019 to 2025
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