Value-Addition Fueling Growth of Global Haitian Vetiver Oil Market - TMR

Albany, NY -- (SBWire) -- 05/29/2019 --Increasing Use of Haitian Vetiver Oil in Aromatherapy

Haitian vetiver oil extensively used in aromatherapy, owing to its excellent benefits on mental health. Haitian vetiver oil has most potently acting on the nervous system, having both sedating and strengthening effects on the nervous system. Haitian vetiver is excellent in treatment such as nervous tension, depression, debility, and insomnia. In addition, Haitian vetiver oil is also acting as an aphrodisiac, which have a direct connection between alleviating stress-related problems. In addition, it is also used in massage oil, where it acts as a stimulator for the circulatory system and also aids in increasing red blood cells count among the anemic patients. On the other hand, it is also blended with sports oil, where it helps in relieving muscular aches, sprains, and pains.

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In the global Haitian vetiver oil market, Europe holds a prominent share, i.e. 34.5% value share of the consumption of Haitian vetiver oil. On the other hand, Europe has the least share in the production of Haitian vetiver oil in the world. On the basis of our research, the Haitian vetiver oil market is expected to grow at a high growth rate in the Asia Pacific region, owing to factors such as rapid industrialization and increasing global presence of the key players involved in the cosmetic and Perfume market, which has made the Haitian vetiver oil market more competitive.

The increasing demand for Haitian vetiver oil in various aromatherapies among the health-conscious population is also fueling the demand for Haitian vetiver oil in the essential oil market. Many food manufacturers and pharmaceutical companies are very keen on using Haitian vetiver oil in their products and recipes. With the increasing demand for Haitian vetiver oil over the past few decades, it can be expected that the demand for Haitian vetiver oil will increase over the forecast period.

Growing Preference for Niche Fragrance over Conventional Favoring Rising Demand for Vetiver Oil

In the global fragrance industry, the niche fragrance segment is escalating at a high growth rate, owing to the increasing demand for artisanal fragrance among the consumers. Niche products are made with natural and exotic ingredients and produced in smaller quantities by small companies.

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Haitian vetiver oil is light to dark brown, amber viscous oil evoking earthy, woody and deep smoky odor with a persistent sweet undertone. Haitian vetiver oil is extracted from vetiver grass, which is a perennial bunchy herbaceous grass and has extensive fibrous root. The roots of vetiver grass are enriched with fragrant essential oil, which is extensively used in perfumes, aromatherapy, cosmetics, and food and flavoring industries.

According to International Flavors and Fragrances (IFF) a leading player of the fragrance market, along with very-premium fragrance category artisanal brands are showing more growth than the middle market brands. In the global fragrance industry, the demand for Haitian vetiver oil market is increasing at good growth rate owing to its woody and earthy fragrance which is attracting the consumers seeking for natural fragrance.