Boston, MA -- (SBWire) -- 10/10/2014 --Concentrates continued to develop in Russia in 2013. It increased by 2% in volume and by 10% in value in 2013. It was driven by two main concentrates products Kvas and Kisel. Both are traditional and typical for Russia. Kisel is a soft drink made from fruit or berry juice and starch. It can be home-made using ingredients that are heated to prepare the drink but it is consumed cold. It is popular in many EE and Northern European countries. In many countries it is known as a dessert; the consistency depends on the amount of starch used and adding more makes the product like jelly, but in Russia it is commonly consumed as a drink. Kvas is prepared based on bread. It can be home-made from the concentrate and also already prepared and sold in bottles.
Competitive Landscape
Russky Produkt OAO remains the leading company in Russia in concentrates with a 28% value share in 2013. Company has two brands: Kisel Rusky Produkt and Kvas Rusky Suchoy. The company?s strong position is mainly due to strong distribution, a wide product range and high level of consumer recognition. Moreover, company provides market with the two most popular flavours.
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Industry Prospects
Growing consumer health awareness is likely to cause liquid concentrates to perform better than powder concentrates over the forecast period. Overall concentrates is forecasted to see healthy growth with volume CAGR of 3%. Based on changes in terms of growing interest in health and wellness, manufacturers and distributors will pay more attention to such product development.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Concentrates industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Concentrates in Russia market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Concentrates in Russia?
What are the major brands in Russia?
Who are the key consumers of concentrates in Russia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?
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Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Market Report, "Concentrates in Russia", Published
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