Boston, MA -- (SBWire) -- 12/05/2014 --Traditionally, gardening is perceived as a hobby in South Africa. However, the level of income continues to influence South Africans? attitude towards gardening. Lower-income consumers in urban, peri-urban and rural areas continue to practice gardening for subsistence purposes. Gardening amongst this income group is primarily practiced by older women and is used as a secondary source of food and income.
Competitive Landscape
South Africas gardening competitive landscape is characterised by local and international entities that are differentiated by their product offerings. Apart from gardening hand tools, garden care, pots and planters, the gardening category is characterised by international entities.
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Industry Prospects
South Africas rising urban population and per capita incomes are key standout factors that are expected to boost demand for gardening products during the forecast period. However, consumer confidence is expected to remain subdued as a result of socio-economic challenges. Thus, consumers are set to remain cautious in their spending during the forecast period.
Gardening Market Research Analyse key trends and developments in South Africa for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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Market Report, "Gardening in South Africa", Published
New Consumer Goods market report from Euromonitor International: "Gardening in South Africa"