Boston, MA -- (SBWire) -- 02/28/2014 --A strong sense of culture continues to influence consumer preferences, despite the relative penetration of Western values and lifestyles amongst urbanites. The majority of the population lives in poverty and faces economic challenges. Yet, the youth bulge and rapid rate of urbanisation present promising growth opportunities. In addition, middle- and high-income consumers are enjoying rising levels of disposable income, increasing their demand for a wider range of products and services.
Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Consumer Lifestyles market;
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New Market Report Now Available: Consumer Lifestyles in Nigeria
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research