New Market Report: Tencent Holdings Limited: Tencent's Rise to Dominance in the Chinese Internet Industry

Boston, MA -- (SBWire) -- 05/17/2013 --Introduction

Since its launch in 1998, Tencent has grown from an unprofitable, privately owned enterprise into one of China's leading companies. The company's continued development has transformed it from a startup to a company with annual revenues of over CNY28bn ($4.3bn) and net income in excess of CNY10bn ($1.5bn). In 2012, Tencent was placed 37th in Millward Brown's BrandZ 100 most valuable brands.

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Highlights

Although Tencent operates through four business segments, IVAs and MVAs very much remain the backbone of the business. These two divisions accounted for over 92% of the company's total revenues in 2011, with IVAs in particular providing many of the company's revenue streams.
The company is highly reliant on its home market of China, a geography which accounted for over 98% of all revenue in 2011, and growth in China is slowing as the market nears saturation point. Consequently, the company is looking to grow its footprint overseas.
Tencent has adopted a number of strategies aimed at diversifying its revenue streams and growing its footprint overseas. The company has strengthened its presence in online gaming through a series of mergers and acquisitions and has begun to invest more heavily in operations outside of mainland China.

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Your key questions answered

- How large is Tencent as a company?
- How has Tencent achieved its position as China's leading Internet platform?
- What challenges does the company face and how is it tackling them?

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