Boston, MA -- (SBWire) -- 01/15/2014 --This case study will examine the determinants of the rapid and huge success of a company now synonymous with the internet search in China.
Features and benefits
- This Case Study offers discussion of the differences between the two largest internet user bases in the world, those of the US and China.
- Baidu's brand has been proposed to be the 25th most recognizable brand in the world.
Highlights
Baidu's held 78.6% of the Chinese search engine market, by revenue, in Q1 2012; compare this to the 37% share it held in 2006.
Your key questions answered
- What was the growth of Baidu over years?
- How did Baidu become so popular in the Chinese market and what is it planning to do in the neariest future?
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New Market Research Report: Baidu: A Search Engine for China
Recently published research from MarketLine, "Baidu: a search engine for China", is now available at Fast Market Research