Boston, MA -- (SBWire) -- 08/11/2014 --Menswear shared similar performance drivers with womenswear in Argentina during 2013. Import barriers driving leading international brands to leave the country, a worsening local business environment and accelerating inflation negatively affecting consumer confidence and purchasing power all defined the dynamics during 2013, together with an increase in counterfeiting and widespread local fairs selling these products at large discounts compared to legal sales.
Competitive Landscape
Kevingston SA led menswear in Argentina in 2013 with a 3% retail value share followed by Corporacion Rio Lujan SA with 2%. Both brands are classic-style and very popular among middle-income consumers with a wide network of outlets mainly across the most popular avenues and shopping centres in Buenos Aires. Also, the same two brands were in the top three for the biggest increases in value sales in 2013 leveraged by their average unit prices in a context of inflation increasing to 35% and contracting consumer purchasing power.
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Industry Prospects
Menswear in Argentina is expected to grow at a 4% CAGR in volume terms over the forecast period to reach sales of 139 million units in 2018 at a total value of ARS32.4 billion, at constant 2013 prices. In terms of price segment rotation, in the short term it is expected that standard and economy brands will grow faster than premium and super premium due to an aggressive pricing campaign.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Menswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in Argentina market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Menswear in Argentina?
- What are the major brands in Argentina?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Men's Outerwear, Men's Underwear, Nightwear and Swimwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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New Market Research Report: Menswear in Argentina
Recently published research from Euromonitor International, "Menswear in Argentina", is now available at Fast Market Research