Boston, MA -- (SBWire) -- 11/12/2014 --Like the previous two years, new developments in retail distribution channels have had a significant impact on the availability of other pet foods and this will continue to affect the market in 2014. Since 2012, one of Norways leading home improvement and garden centres retailers, the 60-outlet strong Plantasjen chain, added pet care departments to all of its Norwegian outlets, and these departments continue to offer a wide selection of other pet food. While these stores still represent only a small portion of the market for other pet foods, they do offer good variation for an area that has been previously reliant on pet retail specialists and, to a much lesser extent, grocery retailers for distribution.
View Full Report Details and Table of Contents
Competitive Landscape
Harlem Foods and Mars Norge dominated other pet foods in 2013, recording a value share of 41% and sales of NOK35 million, and this situation will remain unchanged in 2014. The main threat to these players comes from Vitpro AS, which is expanding its range of Versele-Laga products, particularly in bird foods but also small mammals. With solid growth in Norway over the past four years, Vitpro AS is likely to increase its sales share over the forecast period, although this is likely to come exclusively through specialist retailers.
Industry Prospects
The fact that the ?other pet? populations are expected to stagnate over the forecast period is the main reason for the slow projected growth rates in this area. For example, no growth is expected in the bird and small mammal populations up to 2019 while fish populations are set to grow by just 1% over the same period. This follows on from the general pet humanisation trend which is currently prevalent in Norway. As Norwegian pet owners increasingly see dogs and cats as members of the family, they are less likely to favour birds, fish, small mammals or reptiles when acquiring new pets.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Pet Food in Norway market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Other Pet Food in Norway?
- What are the major brands in Norway?
- How is the current retail distribution landscape impacting overall category performance?
Reasons to Get this Report:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Other Pet Food in Canada
- Other Pet Food in Indonesia
- Other Pet Food in Belgium
- Other Pet Food in Chile
- Other Pet Food in the United Kingdom
- Other Pet Food in Venezuela
- Other Pet Food in New Zealand
- Other Pet Food in Austria
- Other Pet Food in France
- Other Pet Food in the US
New Market Research Report: Other Pet Food in Norway
New Consumer Goods market report from Euromonitor International: "Other Pet Food in Norway"