Boston, MA -- (SBWire) -- 08/12/2014 --Through the humanisation of pets, US value sales of pet care per pet continue to exceed those of comparable developed markets, with Americans continuously increasing their spending on pets over the review period despite challenging economic conditions. As a percentage of total value sales, owners continue to spend the most on other pet products (including toys, accessories, grooming and beauty care products).
The second largest share of value sales is attributed to pet healthcare, followed by cat litter and lastly pet dietary supplements. Value sales in pet products are expected to grow 2% in 2014, reaching US$8.3 billion, with pet healthcare enjoying the most growth (3%), followed by cat litter and pet dietary supplements (2% growth each) and other pet products (1%).
View Full Report Details and Table of Contents
Competitive Landscape:
During 2014, the competitive landscape of pet products will be a continuation of the trends observed in 2013. The demand for pet products is highly fragmented, owing to the diverse number of products included within the category. The most mature categories are cat litter and pet healthcare with major manufacturers maintaining their dominance in each category. Pet dietary supplements and other pet products continue to be the most fragmented and saturated categories due to the variety of their product mix, higher rate of new entrants through product innovations and much lower brand awareness and loyalty. Channel distribution partnerships with pet specialist stores will be instrumental at ensuring greater sales penetration and awareness of the most innovative toys and training devices.
Industry Prospects:
Pet products is anticipated to experience a 2% value CAGR at constant 2014 prices over the 2014-2019 forecast period, reaching a market value of US$8.9 billion in 2019.
Report Overview:
Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Pet Products in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Products in USA?
- What are the major brands in USA?
- What are the key product launches?
- How have worming and flea product fared against other products within pet healthcare?
Reasons to Get this Report:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Pet Products in Russia
- Pet Products in Chile
- Pet Products in Hong Kong, China
- Pet Products in Mexico
- Pet Products in South Korea
- Pet Products in the Philippines
- Pet Products in Colombia
- Pet Products in Australia
- Pet Products in Morocco
- Pet Products in Turkey
New Market Research Report: Pet Products in the US
New Consumer Goods market report from Euromonitor International: "Pet Products in the US"