Boston, MA -- (SBWire) -- 06/07/2013 --We continue to hold a broadly pessimistic outlook on Romania’s economic performance in 2013. On the consumer front, weak consumer credit conditions are likely to dampen household consumption over the next few quarters. Additionally, food inflation has been rising in recent months, placing further downward pressure on discretionary spending. As food prices comprise more than 33% of Romania's consumer price basket, their effect on overall inflation levels and wider economic trends is significant.
Headline Industry Data (local currency)
- 2013 per capita food consumption growth = +4.83% year-on-year (y-o-y); forecast compound annual growth rate (CAGR) to 2017= +5.42%
- 2013 alcoholic drinks sales growth = +5.00% y-o-y; forecast CAGR to 2017= +5.51%
- 2013 soft drinks sales growth = +5.11% y-o-y; forecast CAGR to 2017= +6.95%
- 2013 mass grocery retail sales growth = +8.73% y-o-y; forecast CAGR to 2017= +10.53%
Key Industry Trends And Developments
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Rewe Expands Discount Store Footprint: In February 2013, Romanian food retailer Rewe Romania, part of Germany's Rewe Group, opened its new XXL Mega Discount store in the Romanian city of Galati. The move is part of the company's strategy to expand its presence in Romania. The latest store opening comes five years after the company opened its first outlet in Brasov in March 2008. The outlet – the seventh such store in Romania – was opened on premises formerly occupied by a Billa outlet. Overall, Rewe is expected to open 14 Penny Market and XXX Mega Discount stores over the course of 2013.
Encouraging Performance For Coca-Cola Hellenic: In 2012, Greek bottling company Coca-Cola Hellenic Bottling Company sold 162mn unit cases in Romania, which was 1% higher y-o-y. The growth was attributed to strong sales of Coca-Cola Zero and the addition of Nestea Plum, which boosted the tea category. Overall volume sales in Romania were the third largest among the company’s emerging market portfolio, following 371mn unit cases in Russia and 181mn in Nigeria.
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New Market Research Report: Romania Food & Drink Report Q2 2013
New Food research report from Business Monitor International is now available from Fast Market Research