Boston, MA -- (SBWire) -- 12/14/2015 --Following bearish forecasts for the Hungarian consumer electronics market in 2015, we expect 2016 to see a modest return to growth. F orint depreciation in 2015 resulted in a downgrade to the consumer electronics spending growth outlook for Hungary , with t he PC and AV segments hit harder than handset sales due to the higher average selling price, reduced ability to absorb price increases and the lesser necessity of PC or TV ownership versus mobile handsets. Nevertheless, our forecast is for a return to growth from 2016, and acceleration in 2017, as the forint strengthens and underling economic conditions become more favourable. The outlook is however weaker than many other markets of comparable income levels , even once the economic environment becomes more supportive due to the weak household income growth trend in Hungary. We expect growth in premium households, but in the mass market we expect weak household growth and continuing price sensitivity, reducing the scope for sale of higher value devices, which will become a more important driver of overall spending growth as vendors increasingly rely on upgrade sales due to saturation.
Get More Details on this Report and a Full Table of Contents at Hungary Consumer Electronics Report Q1 2016
Latest Updates And Structural Trends
Computer Hardware Sales: USD701mn in 2015 to USD736mn in 2016, an increase of 5.6%. Demand in 2015 was weighed down by strong sales in 2014 and florint depreciation. We expect that the market will be buoyed in 2016 by a modest recovery in the florint and low base effects.
AV Sales: USD413mn in 2015 to USD420mn in 2016, an increase of 1.7% in US dollar terms. TV set upgrade momentum dynamics are considered weak over the medium term.
Handset Sales: USD709mn in 2015 to USD732mn in 2016, an increase of 3.2% in US dollar terms. Significant value growth slowdown from 2014, but the segment remained resilient in 2015 despite the impact of florint depreciation on the wider market.
The Hungary Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hungary.
BMI Research's Hungary Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hungary.
Key Benefits
- Benchmark BMI's independent consumer electronics industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian consumer electronics market.
- Target business opportunities and risks in Hungary through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
Coverage
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Electronics Industry
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
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New Market Study, "Hungary Consumer Electronics Report Q1 2016", Has Been Published
Fast Market Research announces the availability of the new Business Monitor International report, "Hungary Consumer Electronics Report Q1 2016", on their comprehensive research portal