Boston, MA -- (SBWire) -- 08/23/2013 --About 10 million people in Germany supposedly suffer from incontinence in 2012 and according to German health organisations, these numbers will increase continuously. The demand for incontinence products increases accordingly, generating value growth of 7% in 2012. This is mostly due to the fact that the German population is ageing rapidly and incontinence is mainly age-related; over 30% of incontinence product customers are over 80-years-old. 40% of women over the age of 60 suffer with it. But...
Euromonitor International's Incontinence in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Light Incontinence, Moderate/Heavy Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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New Market Study, "Incontinence in Germany", Has Been Published
Recently published research from Euromonitor International, "Incontinence in Germany", is now available at Fast Market Research