Boston, MA -- (SBWire) -- 11/06/2013 --Private label strategies are evolving from offering value and tiered product ranges to meeting a greater variety of consumer needs. This report tracks the latest evolution of private label strategies and their impact on retailer and manufacturer strategies, from mature private label markets in Western Europe and North America to the emerging markets in Asia and Latin America. In particular, the report provides details on private label development in packaged food.
Introduction and Landscape
Why was the report written?
The evolution of private label strategies across the world means both retailers and manufacturers need a new playbook in order to make the most of new and emerging opportunities in food retail. This report offers a comprehensive study of private label growth strategies and brands' defense strategies, and also highlights the key countries, sectors in packaged food, and consumer groups where private label is gaining ground.
View Full Report Details and Table of Contents
What is the current market landscape and what is changing?
Private labels have evolved beyond a "good, better, best" offering to target a greater number of consumer needs and price points. Meanwhile, private labels are also gaining ground in emerging markets, as multinational retailers adapt their best practices to the fastest-growing food markets worldwide. Development is key as marketers need to react to these trends or risk losing ground competitively.
What are the key drivers behind recent market changes?
Private labels have improved their targeting of specific consumer needs; in more developed markets, 'value' is giving way to 'quality' and retailers are adjusting their portfolios to enlarge and rebrand standard private labels. Meanwhile, in emerging markets, retail consolidation and the entry of multinational retailers into developing countries is driving private label penetration.
What makes this report unique and essential to read?
This report provides the reader with a comprehensive review of the current state of play in private label food worldwide and the strategies underpinning private label's growth across food sectors. This will allow the reader to better spot emerging opportunities in both promoting and defending against private labels.
Key Features and Benefits
Private label hotspots are identified and analyzed through the analysis of retailer and packaged food market data.
A five stage private label maturity model provides insight into the strategies used by retailers to grow and develop their presence in food markets.
The report details the methods used by retailers to add value to their private label programs.
Analysis of the key consumer groups for private label food by country and by sector.
Case studies highlight how the leading retailers are driving private label innovation and taking on both B brands and A brands.
Key Market Issues
Companies Mentioned in this Report: Ahold, Aldi, Barilla, Carrefour, Casino, Cencosud, Chobani, Coop (Italy).
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Food research reports at Fast Market Research
You may also be interested in these related reports:
- New Consumer Opportunities in Prepared Meals and Meal Components
- Defending Against Private Label
- Market Focus: Trends and Developments in the Dairy Food Sector in Australia
- Global Private Label Trends and Packaging Innovation, 2013 - A review of the current trends, drivers and developments in private label and their impact on packaging innovation and design
- Market Focus: Trends and Developments in the Dairy Food Sector in Mexico
- Market Focus: Trends and Developments in the Confectionery Sector in Japan
- Market Focus: Trends and Developments in the Savory Snacks Sector in Australia
- Market Focus: Trends and Developments in the Bakery and Cereals Sector in Japan
- Global Food and Beverage Survey 2012-2013: New Consumer Technology Solutions, Impact, Opportunities and Budgets
- The Future of the Dairy Food Market in Argentina to 2017
New Report Available: Evolving Private Label Strategies, Consumer Choices, and the Future Impact on Food Brands and Private Labels
New Food research report from World Market Intelligence is now available from Fast Market Research