New Report Available: Ready Meals in Italy

Boston, MA -- (SBWire) -- 06/04/2014 --The main trend in ready meals is the growing diversification of the category, with the introduction of new packaging flavours and new recipes. This is exemplified by the continuous creation of new packaging, such as ready meals offered in folding cartons which are designed for rapid consumption at home, in the office or on-the-go. The popularity of these products keeps growing, with sales being driven by the large number of people who prefer to eat quickly, sometimes whilst undertaking other activities, and especially at lunchtime.

Competitive Landscape

Bonduelle Italia is expected to remain the leading branded manufacturer in ready meals in 2013, with a value share of 12%, followed by CSI, Cia Surgelati Italiana with its Findus brand, and Nestle Italia with its Buitoni brand. Bonduelle Italia leads the pack in ready meals, notably thanks to its strong position in prepared salads which represent a significant proportion of overall ready meals in Italy.

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Industry Prospects

Ready meals is forecast to continue growing, with a CAGR of 3% in constant value terms in the forecast period. Ready meals has seen a large amount of new product development, and it seems as though there is much more to come, with many branded companies and private label producers expanding lines in this area. The move towards freshness will continue to benefit ready meals, whereby products such as chilled ready meals and prepared salads are likely to continue to attract more people away from their frozen equivalents, owing to a more positive health image attached to chilled ready meals. Only frozen pizza is winning the competition with chilled pizza, better matching Italians' desire for quick and cheap food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Ready Meals in Italy?
- What are the major brands in Italy?

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