ReleaseWire

New Survey Explains Online Gift Basket Shopping Habits

Posted: Tuesday, November 11, 2014 at 2:38 PM CST

San Francisco, CA -- (SBWire) -- 11/11/2014 --TheBestCompanys.com (TBC) released a new survey regarding online gift basket shopping. This is just one of the many surveys the TBC team is releasing to better understand consumers.

The TBC team believes these surveys, timed with releases of new vertical launches, provide consumers with more information surrounding specific topics.

“We want to provide consumers with the best information available,” TBC Content Manager Kate Ward said. “Our surveys help us to better understand consumers insights and opinions.”

This survey raised a question regarding gift baskets. The TBC team asked, “How many times in a year do you purchase an online gift basket?”

Here are responses with their following percentages:

A. 0-67.2 percent
B. 1-15 percent
C. 2-7.5 percent
D. 3-2.7 percent
E. 4-2.5 percent
F. 5 and above-5.2 percent

The majority of people, 67.2 percent to be exact, do not purchase gift baskets. It was overwhelmingly the majority choice with the next answer, 1 gift basket, with 15 percent.

This survey provides valuable information for gift basket companies. The information displaying how often people buy gift baskets can help companies determine where they need to improve.

“It is interesting that most people don’t purchase gift baskets, especially since gift baskets area popular choice for the holidays,” Ward said.

There is a blank slate to help people purchase gift baskets. Since the majority doesn’t purchase baskets at all, there is large window to increase purchasing even by just one basket.

With the holiday season fast approaching, gift basket companies have the opportunity to push their products for gifts. An increase of purchasing from no baskets to one basket would help.

About TheBestCompanys.com
TheBestCompanys.com provide honest reviews about a variety of different services. From car rental companies to fitness centers to solar companies, TBC offers real reviews.

The TBC team expert criteria, combined with real user reviews, create honest company rankings. TheBestCompanys.com believes the most customer reviews there are, the more honest company profiles will be.

For more information regarding the best companies and this survey go to http://thebestcompanys.com/gift-baskets/

Media Contact:
Kate Ward
investigate@thebestcompanys.com