Portland, OR -- (SBWire) -- 06/27/2017 --Online grocery refers to the purchase of fresh and packaged food through online portals. Ways of buying groceries have evolved over a period of time, owing to easy availability of products through stores and online platforms. The online grocery service is a niche market; however, it is anticipated to witness robust growth in the coming years. Nowadays, people opt for online grocery shopping as it is convenient and offers a wide variety of products, which can be delivered to the consumers doorstep within a stipulated time. In addition, customers are able to keep a track of their spending as well. Online grocery covers a wide spectrum of products such as bakery & dairy products, cereals, vegetables, and fruits. Retailers in this market offer services such as click & collect option and subscription option to ease the consumers online grocery shopping experience.
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Hectic schedules, increasing working population, and tedious commuting provide opportunities to businesses and entrepreneurs to set up online grocery stores. With the evolving technology and increasing penetration of internet services, there is rising awareness among consumers about the different shopping trends prevailing in the society. Millennials and Generation Z are the most attractive consumer segments in the market. These are the most tech savvy users, and are ready to pay premium to avail same-day delivery of products. However, concerns regarding the freshness of fruits and vegetables, and high delivery charges act as threats for market growth.
ONLINE GROCERY MARKET SEGMENTATION
The market is segmented on the basis of category, type of shopper, and geography.
BY CATEGORY
-Meat & Poultry Products
-Fresh Produce
-Beverages & Dairy Products
-Bakery, Breakfast & Cereal
BY TYPE OF SHOPPER
-Generation Z
-Millenials
-Generation X
-Baby Boomers
-Silent Generation
BY GEOGRAPHY
-North America
-U.S.
-Canada
-Mexico
-Europe
-UK
-Germany
-France
-Rest of Europe
-Asia-Pacific
-India
-China
-Japan
-Rest of Asia-Pacific
-LAMEA
-Latin America
-Middle East
-South Africa
KEY PLAYERS:
-AmazonFresh, LLC
-Koninklijke Ahold Delhaize N.V.
-Fresh Direct, LLC.
-mySupermarket Limited
-NetGrocer.com, Inc.
-Wal-Mart Stores, Inc.
-Safeway, Inc.
-ShopFoodEx
-Schwan Food Company
-My Brands Inc.
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Online Grocery Market Is Set to Boom in 2022
Hectic schedules, increasing working population, and tedious commuting provide opportunities to businesses and entrepreneurs to set up online grocery stores.