ReleaseWire

Oracle, Microsoft Profiled in Retail Analytics Market to Grow at 19% CAGR to 2024: By Top Players: Teradata, Brickstream Corp, HCL, IBM

The Asia Pacific retail analytics market is expected to witness significant growth during the forecast timeframe, owing to the expansion of organized retail sector

Posted: Thursday, January 31, 2019 at 10:42 PM CST

Sellbyville, DE -- (SBWire) -- 01/31/2019 --One of the latest trends proliferating retail analytics market is that of multiple operational channels. Or, as the experts say so – omni-channels. The technique has brought about a modest amount of consolidation in retail analytics industry, surreptitiously eliminating supply chain chaos and location glitches. While global markets have been attempting to emulate high-grade technology and big data analytics, the retail sector has quietly been engaging with omni-channels to entice more customers, keep them continually engaged, draw data from a stream of sources, and bring about extensive social engagement to trigger a better understanding among consumers regarding the distribution chain. This initiative fosters the deployment of efficient analytics, which will ultimately usher in a new dawn for retail analytics market. The extensive reach of the retail business, in conjunction with the steadfastly developing e-commerce sector, is also certain to act as a catalyst to Retail Analytics Market, which, as per experts, is forecast to cross a valuation of USD 13 billion by 2024.

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The retail analytics market is expected to grow at a significant rate, owing to the emerging e-commerce trend across the retail sector. The new generation of highly informed and demanding customers are encouraging the retailers to adopt technologies that will satisfy the evolving demands. The inclination of retailers to implement technologically advanced and intelligent solutions to attract new customers, retain old customers, and improve profit margins is expected to drive the retail analytics market growth.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
- 1010Data
- Adobe Systems Incorporated
- Angoss Software
- Bedrock Analytics Corporation
- Brickstream Corp
- HCL
- IBM
- Information Builders
- Microsoft Corporation
- Microstrategy Incorporated
- Oracle Corporation
- Qlik Technologies, Inc.
- Salesforce.com, Inc.
- SAP
- SAS Institute
- Tableau Software, Inc.
- Teradata

Growth in demand for easy-to-use and easy-to-decipher solutions are compelling companies to implement modern technologies such as machine learning in the analytics software. The trend of extraction of consumer data from e-commerce portals and social networking websites to gather insights is expected to bode well for the retail analytics market, owing to the increasing internet penetration.

Lack of privacy of customer data is expected to challenge the retail analytics market growth over the forecast timeline. Increasing use of data from social media platforms to map customer habits and shopping behaviors are expected to remain a major area of concern. High initial costs of implementing the software will further hamper the adoption in the retail sector. However, emerging startups that provide specialized solutions at lower prices are expected to expand market to small retailers.

Growing demand for customized products and constantly changing consumer requirements is expected to drive the supply chain analytics software demand. Lack of inventory space has compelled retailers gather insights from the supply chain data to optimize operations and reduce costs. Reporting and visualization tools are anticipated to witness increase in demand, owing to the growing need to analyze data in an easy-to-read format in lesser time. Smart visual insights and implementation artificial intelligent dramatically reduces the time to insight and arrive at decision. Companies are inclined towards developing such tools that make data access and visualization easy contributing towards the retail analytics market growth.

The demand for on-premise solutions is expected to gain momentum from the small and unorganized retailers which is expected to drive the retail analytics market. These solutions are ideal for the organization with limited customer foot-fall and limited geographical presence. Increasing competition among the solution providers has compelled them to introduce customized on-premise solutions that cater to specific demands of the retailers.

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The Asia Pacific retail analytics market is expected to witness significant growth during the forecast timeframe, owing to the expansion of organized retail sector. In India, the exponential increase of e-commerce industry size and smartphones to buy consumer goods has prompted the need for data-driven business intelligence solutions. This has attracted big players such as HCL and IBM, in addition to the emergence of regional players including Manthan Systems, BRIDGEi2i Analytics Solutions, and Fractal Analytics.

Some of the prominent vendors in the retail analytics market include Adobe Systems, SAP SA, SAS Institute, Teradata, 1010Data, Salesforce.com, Inc., IBM, etc. Companies continuously invest in development of technologically advanced and differentiated products to retain their position in the market. For instance, in April 2017, 1010Data, Inc. announced the launch of upgraded software development kits. The new SDKs are designed to support applications across enterprises.

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