Boston, MA -- (SBWire) -- 11/25/2013 --Emerging markets have their own special challenges, with unique cultures, lifestyles, and attitudes. Finding the right combination of global brand consistency and local customization is a challenge for each new market entered. This report presents a series of case studies describing new product launches in emerging markets that failed to thrive, together with an analysis of what went wrong.
Scope of the Report
- Understand some of the unique challenges of launching new products in emerging markets.
- Gain insight into the errors that led to new product failures in emerging markets, in order to avoid repeating these mistakes.
- Assess strategies used by global brands to adapt their products and marketing messages for emerging markets.
- Benefit from a careful consideration of the criteria needed for a successful product launch in an emerging market.
- Learn how cross-country differences in education levels, cultural beliefs, and other localized factors can make consumers reject a product.
View Full Report Details and Table of Contents
Report Highlights
A compelling value proposition is important for all new products. This is particularly true in emerging markets, where greater challenges exist. Product benefits you might assume are universally valued, such as time savings and convenience, may not be as appreciated in an emerging market where labor is cheaper and disposable income is lower.
Reasons to Get this Report
- What are five major reasons for new product failure in emerging markets?
- What marketing strategies can be employed to introduce emerging market consumers to a new category of product?
- How do marketers need to think differently about new product pricing in emerging markets versus developed markets?
- How can innovation managers preserve a consistent brand identify globally and still address the unique needs of new and emerging markets?
- What are some common obstacles for new product launches in emerging markets that are not typically faced in developed markets?
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Corporate Strategies in Emerging Toy Markets
- Successes and Failures Case Study: Living Proof
- Successes and Failures Case Study: White Glo Express Whitening System
- Global Business Survey: MandA Trends and Key Markets for Growth in 2013-2014
- Global Business Survey: Revenue Growth Trends and Key Markets for Growth in 2013-2014
- Emerging Nuclear Power Countries - Market Analysis, Policy Analysis and Forecasts to 2030
- Specialist Retailers in Emerging Asia: Market Guide to 2016
- Specialist Retailers in Emerging Europe: Market Guide to 2016
- Specialist Retailers in Emerging Markets to 2016: Market Guide
- Specialist Retailers in Emerging Asia: Databook to 2016
Recently Released Market Study: Emerging Markets: Learning from NPD Failures
Recently published research from Datamonitor, "Emerging Markets: Learning from NPD Failures", is now available at Fast Market Research