Boston, MA -- (SBWire) -- 10/04/2013 --The ongoing economic recession and the devastating effect that it has had on disposable income levels in Portugal resulted in declines in all hair care categories during 2012. Price promotions were the order of the day in the majority of hair care categories towards the end of the review period. The ongoing economic recession drove the distribution of hair care towards mass retail channels such as supermarkets as consumers dramatically reduced the frequency with which they visit the hair salon.
Euromonitor International's Hair Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Recently Released Market Study: Hair Care in Portugal
New Consumer Goods market report from Euromonitor International: "Hair Care in Portugal"