Bloomsbury, London -- (SBWire) -- 01/16/2012 --Death, taxes and Google
The first two are certain, but as for Google... it has a greater impact on our lives than almost any other aspect apart from eating, sleeping and being with friends but, like a crazy dog, it is hard to know whether Google is going to bite you or cosy up and give you a lick.
Over the last few years, since broadband became universal in every office and in almost every home, Google has been raking in the money by not revealing its magic tricks i.e. its criteria for undertaking searches. If very clever internet analysts are still caught out by Google then, in Google’s eyes, they are doing a good job. Google sees its role on the internet as providing a second to none service for people who want to find things quickly. Google does not see itself as a platform for a London e-commerce digital agency to sell all kinds of enterprises that want to market their wares, good or bad, online.
According to Google, the organization has made some important algorithm changes to how their search engine functions and that the effect of the changes was felt by searchers almost within weeks. According to Google, there were and are far too many e-commerce development platforms that are purely designed to provide links through to e-commerce websites. If these websites contain interesting and useful information, then Google is happy to list them in their searches but if they contain dull, unchanging copy that does not serve a useful purpose to the searcher other than providing an online vendor with an excuse to bombard a searcher with links to their own website, Google has decided that those kind of sites should be ignored in their searches.
Every leading e-commerce agency in London knows that Google operates in a clandestine way but no London digital agency knows exactly what makes Google pick one website over another. You will find loads of good analyses online about how Google ignores certain sites and rewards others but you will never get Google to admit to this. All Google is interested in is improving the search experience for the user but how Google what the search parameters are provide one of the world’s great mysteries.
In some respects, the Google algorithm changes in 2011 improved the situation for organizations that do service their websites on a weekly basis and genuinely do offer a service and products that are of interest. Websites that provide a platform for organizations to impart useful information have not noticed a dip in search engine traffic because they make sure that they are constantly refreshed with new copy of a high standard. For some while, the use of key words in original offsite articles has had to be restricted in order to get the articles posted on websites such as Hub, Squidoo and Ezine Articles.
To sum up: eCommerce website design is certainly about driving traffic to an eCommerce website but it is also about creating an online environment that is interesting enough and safe enough to encourage the visitor to become a customer and shop. Google can help the process of driving customers to your website but, ultimately, online selling is about providing goods or services that people want to buy.
Important Google Algorithm Changes in 2011 and Its Effects
eCommerce website design involves two stages: attracting visitors is the first stage and converting them into customers is the second stage. Google with its algorithm changes should make the first stage of that process easier, although the jury is still out as to whether it has.