Custom IDX Broker Software Provides an Integrated IDX Solution for Realtor Kathleen Blanchette

Simple design and easy-to-use IDX tools allow Realtors to provide their clients with a custom search experience.

Posted: Thursday, November 06, 2008 at 12:00 AM CST

Eugene, Oregon -- (SBWire) -- 11/06/2008 -- IDX, Inc. is pleased to welcome Kathleen Blanchette with Keller Williams Professionals – Asheville to the expanding database of real estate professionals electing custom IDX Broker software for their website in an effort to increase their business’s efficiency and make the property search simpler for their clients. A member of the Western North Carolina MLS (WNCMLS), Blanchette’s clients in Asheville, N.C. and surrounding areas are now able to easily browse thousands of property listings and create custom searches to narrow down their results. The innovative Internet Data Exchange (IDX) software extracts the raw listing data from WNCMLS and formats it so that it is displayed as an integrated part of Blanchette’s website.

An administrative log-in page allows Blanchette complete control over the look of her website by giving her access to edit her custom CSS and global, page, and category wrappers so that she is able to maintain her unique branding throughout all the pages on her site. IDX Broker allows Blanchette to create dynamic title tags for each of her listings which increases the visibility of her listings to major search engines. She has also chosen to create custom XML codes for syndication to popular real estate search websites such as Google Base, Trulia, Zillow, Luxury Homes, Front Door, Oodle, Gumiyo, Homescape, and RSS Feed.

Clients can use IDX search tools to create and save their custom search and be automatically notified when properties matching their specifications become available on WNCMLS. Blanchette has access to the client contact information as it appears on her administrative dashboard and can access a client’s saved search criteria in an effort to provide a more personalized experience. This custom IDX solution helps Blanchette to manage her potential clients more efficiently and provides an easy-to-use search for those seeking to buy a home.

About Kathleen Blanchette
“After twenty years of strong, solid business and corporate experience as a sales professional, I joined the Keller Williams Realty Professionals’ team as a Realtor here in Asheville, North Carolina in February 2000, and have since become a Licensed Broker. My past experience has given me the opportunity to fine tune my techniques in creative marketing, selling, customer service, and listening skills which enable me to truly understand your needs regarding the Asheville Real Estate market; a quality of business conduct that often seems to have been forgotten in today’s fast-paced, highly automated society.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit