IDX Broker’s Unique Search Functionalities and Personalized Searches Improve Realtor Ginger Wade’s Website

Easy-to-use IDX tools speed up the online real estate search process, saving both real estate professionals and their clients time.

Posted: Thursday, March 26, 2009 at 12:00 AM CDT

Eugene, OR -- (SBWire) -- 03/26/2009 -- The IDX, Inc. team is proud to announce Schiller Real Estate’s Ginger Wade, yet another real estate professional opting to upgrade the search functionality on her website with the incorporation of custom IDX Broker software, giving her an advantage over the competition. This IDX solution provides potential home buyers with the opportunity to browse thousands of property listings, details and photo galleries, all without ever leaving Wade’s website. Innovative Internet Data Exchange (IDX) software extracts raw data from the Midwest Real Estate Data MLS (MRED) and formats it to be an easily searchable part of her site, therefore Wade’s clients in Elmhurst, Illinois and its surrounding areas, are viewing the most current and up-to-date listings available on the web.

IDX Broker offers Wade’s clients five different ways to search the MRED, to find a property that they truly desire: basic, advanced, map, address and listing ID. The most comprehensive of these search options, the advanced search, features categories such as roof type, neighborhood, drive way, view, scenery, flooring, heating/ cooling, exterior, and recreation, in efforts to get more accurate and precise specifications for each client. The ability to edit her custom CSS and global wrappers, enable Wade to choose which of these search functions she wants displayed throughout her site.

Traffic reports detailing which pages on her website are being viewed most frequently are also available to Wade via an administrative login page. It is here that she has access to her clients information and saved search criteria, in efforts to create a more personalized online real estate search experience between realtor and client, as well as the ability to create custom XML codes and dynamic title tags; this will increase her listings visibility and their chances of being syndicated with popular real estate search engines such as Google Base, Trulia, REFSN, Homescape, Hotpads, Zillow, Prop Smart, Luxury Homes, City Cribs and RSS Feed. The resources provided by the administrative login page help Wade to manage her business more efficiently, and in turn create more revenue.

About Ginger Wade
“I have over 20 years of sales and marketing experience and believe the real estate professional today must provide information, consulting, financial advice, and embrace the technology that has and is changing our industry. I am a full-time believer that buying or selling a home should be a fun and exciting experience.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit