IDX Broker gives Realtor Ashley McDonald the Resources to Create a Personalized Search Experience for her Clients

Simplistic and easy-to-use IDX software saves real estate professionals and their clients time during the online property search.

Posted: Friday, March 27, 2009 at 12:00 AM CDT

Eugene, OR -- (SBWire) -- 03/27/2009 -- Keller Williams Frisco Stars’ Ashley McDonald has decided to contribute to the abundant amount of real estate agents and brokers opting to enhance and improve the search functionalities of their websites with the integration of a custom IDX solution. Residing in Frisco, Texas, McDonald is a member of the North Texas Real Estate Information Systems MLS (NTREIS), therefore clients in Frisco and its surrounding areas can search the most up-to-date listing information on the web, provided by the NTREIS and its integration with IDX Broker software. The innovative Internet Data Exchange (IDX) technology extracts raw listing data from the NTREIS, and formats it to be a seamlessly integrated function on McDonald’s website.

The ability to edit her custom CSS and global wrappers gives McDonald the capabilities to create a unique branding throughout her site, as well as the ability to decide which search categories will be displayed for her clients. Five search functionalities are provided to McDonald’s clients with the addition of custom IDX software, those being: basic, advanced or custom, map, address and listing ID. The advanced or custom search, being the most comprehensive of the search categories, provides browsing options such as roof type, view, flooring, heating/ cooling, driveway, neighborhood, exterior, recreation, scenery, and pool. These unique search options help clients to narrow their preferences, in efforts to find their ideal home, in a simple and time efficient manner.

An administrative login dashboard grants McDonald access to information concerning when properties are being added or removed from the NTREIS, as well as price increase and decreases. It is here that McDonald has the ability to create dynamic title tags and custom XML codes, increasing her listings visibility and their chances of being syndicated to popular real estate websites. The login page also gives her the ability to view traffic reports detailing which pages and listings on her site are being viewed most frequently. Each of these administrative tools aide in McDonald managing her business more efficiently, and in turn generating more revenue.

About Ashley McDonald
Residing in Frisco, Texas, Ashley McDonald is a member of the Keller Williams Frisco Star’s real estate team. Partnered up with Stan McDonald, Ashley prides herself on being a hard working and success realtor, in a very competitive market. Ashley states, “Whether you are buying or selling a home, hire someone like me, who wants to earn your business. I invite you to contact me as I'd be happy to assist you with this important transaction.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit