A Unique IDX Solution Simplifies the Online Property Search for Realtor Tom Randall’s Clients

Easy-to-use IDX tools speed up the real estate search, saving agents and brokers, and their clients time and hassle.

Posted: Friday, April 03, 2009 at 12:00 AM CDT

Eugene, OR -- (SBWire) -- 04/03/2009 -- RE/MAX Real Estate Center’s Tom Randall has decided to join the rapidly expanding amount of real estate agents and brokers choosing to upgrade the search functions on their website by incorporating custom IDX Broker software. Clients of Randall now have the ability to search hundreds of the most current and up-to-date listings on the market, courtesy of custom IDX software’s relationship with the Ames MLS (AMES). Formatted to be an easily searchable part of Randall’s site, is the raw listing data that the innovative Internet Data Exchange (IDX) technology takes from Ames; therefore potential home buyers are able to narrow their search preference in an organized and time efficient manner.

Search categories provided to Randall’s clients such as: basic, advanced, map, address and listing ID, enable them to narrow their search preferences to as much or as little detail as they desire. The advanced search, the most comprehensive of the five search functionalities, gives home seekers the opportunity to browse such particulars as: flooring, pool, exterior, scenery, heating/ cooling, view, roof type, driveway, and neighborhood. Clients may then save their specified search wants and needs and receive automatic email alerts the moment a property matching their specifications becomes available on AMES.

The ability to edit his CSS and global wrappers to create a unique branding throughout each page of his website, as well as having access to traffic reports detailing which pages on his site are being viewed most frequently, are just a few of the innovative tools available to Randall through an administrative login dashboard. This login resource also enables Randall to create dynamic title tags and custom XML codes, increasing his listings visibility and their chances of being syndicated to popular real estate websites. All of these capabilities aide Randall in managing his business more efficiently, as well as creating a truly personalized online property search experience for his clients.

About Tom Randall
“Tom was born and raised in Mason City, Iowa. Both his father and grandfather were real estate agents. He graduated from ISU in 1979 with a business degree. Tom has been active in the real estate business since 1981 and he continues to be one of the top producing agents in Ames and Iowa, making a strong impact with the use of his many marketing tools.“

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit