IDX Broker’s Intricate Format and Unique Customization sets Realtor Kathleen Wingate’s Website Above her Competition

Custom IDX software saves real estate professionals and their clients time by providing simple and easy to use search tools.

Posted: Friday, April 10, 2009 at 12:00 AM CDT

Eugene, OR -- (SBWire) -- 04/10/2009 -- Wingate and Associates Kathleen Wingate has elected to enhance the search function of her real estate website by incorporating a custom IDX solution, making the online property search process much easier and more time efficient for her clients. The innovative Internet Data Exchange (IDX) technology brings something original and attractive to the table with the way it extracts raw listing data from the Mid Florida Regional MLS (MFRMLS) and formats the information to be a seamlessly integrated part of Wingate’s site. Her clients now have the ability to browse the most up-to-date and detailed listings on the market, courtesy of this custom IDX Broker addition.

This pioneering IDX software is one of the most customizable real estate search products on the market, giving Wingate the ability to edit and tweak the complete layout and look of her website. She has the ability to choose which search functionalities are displayed and available to her clients, giving home seekers exactly what they are looking for during their online real estate search. Wingate has opted to offer her clients five unique search functionalities to help narrow their results: basic, advanced, map, address and listing ID. Once the potential home buyer has specified their ideal property preferences, they may then be conveniently linked to email property details, contact the listing agent for more information, print flyers, schedule a showing, pinpoint their desired location on an interactive map, view photos and large photo galleries, as well as calculate likely mortgage payments.

Wingate is given an abundant amount of tools to manage her business more efficiently, along with the resources to create a personal relationship with her clients, which is often lost during the online property search process. Via an administrative login page, she has the ability to create custom XML codes and dynamic title tags, increasing her listings visibility, and their chances of being picked up by popular real estate search engines. Wingate has access to traffic reports, detailing which pages and listings on her site are being viewed most frequently. And she can also receive automatically updated information regarding when princes increase and decrease on the MFRMLS, as well as when properties are added to or removed from the market.

About Kathleen Wingate
Residing in Tampa, Florida, Kathleen Wingate states, “Wingate & Associates is committed to ‘setting the highest standard in the delivery of Real Estate Services.’ We are driven by our customers' needs. We provide the most professional, informative, loyal and dedicated service in the industry. We strive to provide a professional, supportive environment for our employees and associates. Our associates deal respectfully with the public and each other.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit