OpenTable Renews Partnership with Zarca Interactive to Further Enhance Client Satisfaction

Global restaurant reservation, table and guest management system provider selects Zarca Interactive for feedback management solution to help improve dining experiences

Posted: Wednesday, June 03, 2009 at 4:33 PM CDT

Herndon, VA -- (SBWire) -- 06/03/2009 -- Zarca Interactive (, the leading provider of online survey software for enterprise feedback management, is pleased to announce the second year of its partnership with OpenTable, Inc. (, a leading provider of free online reservations for diners and guest management systems for restaurants.

OpenTable’s partnership with Zarca Interactive enables OpenTable to collect, analyze and manage feedback from its customers in real-time. With Zarca’s online data collection tool, OpenTable can communicate with customers in a variety of ways, from gauging client satisfaction levels, to gathering data that helps OpenTable promote their customer’s businesses.

“OpenTable understands how important customer-driven data is to their decision-making processes. Like many companies servicing an ever-changing clientele, OpenTable listens attentively to its clients and responds with compelling services and programs. The restaurant industry is dynamic, as is our software,” says Suhail Farooqui, CEO and President of Zarca Interactive. “The OpenTable team quickly realized how online surveys enhance their competitive edge, and we are very pleased they chose Zarca Interactive as the ideal solution to meet their needs.”

“OpenTable prides itself on meeting the changing needs of our customers, and Zarca Interactive’s online survey solution allows us to solicit feedback from our restaurant partners efficiently and then respond quickly,” said Dale Bagwell, OpenTable’s Senior Director of Customer Support.

About OpenTable, Inc.
OpenTable is a leading provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants. The OpenTable network delivers the convenience of online restaurant reservations to diners and the operational benefits of a computerized reservation book to restaurants. OpenTable has more than 10,000 restaurant customers, and since its inception in 1998, has seated more than 100 million diners around the world. The company is headquartered in San Francisco, California, and the OpenTable service is available throughout the United States, as well as in Canada, Japan, Mexico, and parts of Europe.

About Zarca Interactive
Zarca Interactive is a technology leader in the online survey and feedback management software. Zarca Interactive provides an unrivaled enterprise grade technology platform, survey research expertise, and world class service so clients manage all their survey needs (create, deploy, collect, analyze and manage) within a single source. Zarca Interactive is committed to providing quality solutions and services that empower our customers to view and use feedback data as a strategic asset. Headquartered in Herndon, VA, Zarca Interactive is a global company with offices in San Francisco, Dubai, UAE and Bombay, India.