ReleaseWire

G.D. Goenka World Institute Keeps Track of Enquiries with ACT! by Sage

Sage India today announced that GD Goenka World institute has selected ACT! By Sage for student enquiry management, student counselor activity management and communication management

Posted: Wednesday, March 31, 2010 at 10:00 PM CDT

New Delhi, India-- (SBWire) -- 03/31/2010 -- Sage India today announced that GD Goenka World institute has selected ACT! By Sage for student enquiry management, student counselor activity management and communication management. The institute was looking for a robust enquiry tracking mechanism that would ensure that every enquiry was being entered into the system and prevents any leak of opportunities; also the institute wanted a method of having a real time view of the status of each and every enquiry, supervise student counselor activities and assess the effectiveness of various marketing campaigns. GD Goenka World Institute is currently using a 10 user pack of ACT! premium for web.

ACT! allows users to log each enquiry and track it till the admission stage. Using the contacts module it is possible to record all requisite information regarding the candidate such as contact information, previous academic record, and course he would like to pursue as well as personal information such as his birthday, house address and so on. The activity module enables users to schedule activities such as follow-up call, document submission, campus visits for each enquiry and set reminders through pop-ups to ensure that no enquiry is left unattended. It also allows users to record the source that the enquiry has come from thereby providing precious information on the reach and conversion potential of each marketing activity.

The Notes tab lets the student counselor scribble remarks regarding discussions and interactions that have taken place with the candidate while the history tab keeps a record of the entire gamut of communication that has been exchanged with the candidate as well as the activities that have been completed like campus visit, fee payment. The documents tab maintains a log register as well as a copy of the documents that have been sent to the candidate such as the college brochure, fee structure so that the counselor is aware of the stage that the candidate is within the conversion process at the time of interaction with the candidate. Once the admission process is completed it also maintains a repository of the documents submitted by the student at the time of admission.

Once the admission process is completed the activity schedule module sets reminders for fee payment and other routine activities. ACT! also has a strong mail merge feature that allows users to store pre-configured word templates of general operational communication such as institute introductory letter, GD/PI invitation letter, selection notice, class postponement notice and then personalize and print it at the touch of a button.

Mr. Thomas Abraham, Managing Director, Sage India stated- “Due to its strong contact management capabilities ACT! has been adopted by a lot of education institutes to automate their Admission, Placement and Alumni processes. We see the education segment as one the fastest growing segment for a product like ACT! By Sage “

About ACT!
ACT! by Sage is the #1 selling Contact and Customer Manager in the world with 2.8 million users. It’s designed for you to organize all the details of your customer relationships in one place for a complete view of the people you do business with. Improve your marketing effectiveness to attract new customers and get more from existing relationships. And, take action on your most qualified sales leads with total visibility and control of your pipeline. Because ACT! is easy to learn and use, you can be more productive right away. Continue working with your existing business solutions, like Microsoft® Outlook®, Word, Excel®, and Lotus Notes®, because they integrate with ACT!.

About Sage India.
Sage India. is a subsidiary of £1, 295m Sage Group plc, a leading international supplier of business management software solutions and related products and services for small to mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the group now has 5.7 million customers and employs over 14800 people worldwide. Sage is one of the market leaders in the UK, US, Europe and South Asia. It works with over 30,000 reseller partners and over 40,000 accountants worldwide.

Sage has been present in India since 2001 with Head office in New Delhi with branches in Mumbai, Bangalore and Chennai and over 40 employees in India across Sales, Pre Sales, Technical Support, Professional Services, R&D and Finance. Sage has over 35 partners in India who sell and implement its ERP, CRM & Payroll solutions and over 1500 customers who use its products in India.

Sage products in India are,

1. Sage Accpac ERP
2. Sage SalesLogix
3. Sage CRM
4. SageCRM.com
5. ACT! by Sage
6. Sage Pocket

For more info on Sage Act visit – http://www.sagesoftware.co.in