Albany, NY -- (SBWire) -- 12/15/2014 --The Quarterly Beverage Tracker Italy report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in Italian beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry
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Key Findings:
The coolest, wettest summer in 40 years depressed many categories
Alcoholic drinks declined
Iced/RTD coffee drinks continued to suffer due to reduced consumer demand for non-essential, higher value premium products
Sports drinks plummeted in response to the unseasonable weather
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Synopsis:
This report offers a comprehensive and detailed analysis of the beverage market in Italy, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:
Volumes for Q3-14 vs Q3-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
All forecasts included supporting text on quarterly performance and forecast assumptions
More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding
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ReasonsToBuy:
Designed for clients who want to understand the latest trends in the Italian beverage industry and want more detail and analysis on this data. Italys Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.
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