Lewes, DE -- (SBWire) -- 04/29/2015 --The worldwide consumption of packaged light emitting diodes in signage and professional displays reached $2.011 billion in 2014. In the year 2019, consumption is forecast to reach $3.56 billion.
The consumption value in Dual In-line Package (DIP) LEDs is forecast to increase in value at over 20 percent per year; however, Surface Mount Diode (SMD) LEDs are forecast with negative growth as Chip-On-Board LEDs (COB) and Multiple-Chip COB LEDs (MCOBs) in signage and display applications are set for explosive growth.
DIPs are single-color; however, for use in digital boards they are often placed in a LED "block" that accommodates 2 or 3 DIPs together in 1-block when installed in a sign/display board tile. SMD and COB LEDs are often multiple-chip LEDs (3-in-1 Red/Green/Blue. The multi-chip LEDs are quantified (counted) as ONE LED, not three. In 2015, SMD LEDs holds the leadership position in consumption value; however, in terms of volume (quantity), the DIP category dominates the worldwide marketplace
The use of Chip-On-Board LEDs (COB) and Multiple-Chip COB LEDs (MCOBs) in signage and display applications is relatively new. Typically, COBs are considered the next-generation LED package technology for General Lighting applications; however, COBs are (now) finding there way into LED Channel Letter and Panel/Box signage, Back Lighting Units (BLUs) for LCD display screens, as well as R&D efforts and new product introduction in the digital signage/display applications.
This study report details the use of LEDs, segmented by the following package-type:
- Dual In-line Package (DIP)
- Surface Mount Diode (SMD): Single/Multi-Chip
- Chip on Board (COB)/MCOB: Single/Multi-Chip
The market forecast data are segmented by the following Applications (uses):
- LEDs Used in Digital and Open-Face Signage/Display
- LEDs Used in Backlit Signage/Display
- LEDs Used in Backlighting Professional LCD Display Screens
The market forecast data are segmented by the following functions:
- Consumption Value (US$, million)
- Quantity (number/units: Million)
- Average Selling Prices (ASP $, each)
The forecast for each type, in turn, is segmented into geographical region. The market data are segmented into the following geographic regions, plus a Global summary:
- America (North America, Central and South America)
- EMEA (Europe, Middle Eastern countries, plus Africa)
- APAC (Asia Pacific)
Below, are four levels (or "food chain") of LEDs. For the purposes of this ElectroniCast study, we quantify and provide a market forecast for "Level 2"
Level 1 - The chip or die
Level 2 – Packaged LED Chips
Level 3 - LED array; sign/display module, lamps
Level 4 - LED sign, luminaire/fixture or display system
Information Base for the Market Forecast
Primary Research: This market study is based on analysis of information obtained through mid-April 2015. ElectroniCast analysts performed interviews with authoritative and representative individuals in the LED lighting product manufacturing, LCD display screen manufacturing, and advertisement, mass transit and airport authorities, transportation/infrastructure, R&D, display and retail industry, government, and other. The interviews were conducted principally with:
- Engineers, marketing personnel and management at manufacturers of LEDs (chips, components, display screens and modules, lamps and fixtures), as well as other lighting technologies.
- Design group leaders, engineers, marketing personnel and market planners at major users and potential users of LED and other lighting.
- Other industry experts, including those focused on standards activities, trade associations, and investments.
The interviews covered issues of technology, R&D support, pricing, contract size, reliability, documentation, installation/maintenance crafts, standards, supplier competition and other topics. Customers and distributors also were interviewed, to obtain their estimates of quantities received and average prices paid. Customer estimates of historical and expected near term future growth of their application are obtained. Their views of use of new technology products were obtained.
Analysis: The analyst then considered customer expectations of near term growth in their application, plus forecasted economic payback of investment, technology trends and changes in government regulations and funding/tax-break legislation/rules in each geographical region, to derive estimated growth rates of quantity and price of each product subset in each application. These forecasted growth rates are combined with the estimated baseline data to obtain the long-range forecasts at the lowest detailed level of each product and application. In analyzing and forecasting the complexities of the regional markets for light emitting diode products, it is essential that the market research team have a good and a deep understanding of the technology and of the industry. ElectroniCast members who participated in this report are qualified.
Secondary Research: A full review of published information was also performed to supplement information obtained through interviews. The following sources were reviewed:
Professional technical journals and papers
- Trade press articles
- Technical conference proceedings
- Product literature
- Company profile and financial information
- Additional information based on previous ElectroniCast market studies
Personal knowledge of the research team.
Bottom-up Methodology: ElectroniCast forecasts, as illustrated in the forecast data structure, are developed initially at the lowest detail level, then summed to successively higher levels. The background market research focuses on the amount of each type of product used in each application in the base year (2014), and the prices paid at the first transaction from the manufacturer. This forms the base year data.
ElectroniCast analysts then forecast the growth rates in component quantity use in each application, along with price trends, based on competitive, economic and technology forecast trends, and apply these to derive long term forecasts at the lowest application levels. The usage growth rate forecasts depend heavily on analysis of overall end user trends toward equipment usage and economic payback
Cross-Correlation Increases Accuracy: The quantities of packaged LEDs, LED Driver ICs, LED materials/wafer/die/chips, LED Lamps and LED fixtures (luminaries) and other LED-based components, manufacturing processes/quality control/yields, and end-use products used in a particular application are interrelated. Since ElectroniCast conducts annual analysis and forecast updates in each LED component field, accurate current quantity estimates are part of the corporate database. These quantities are cross-correlated as a "sanity check".
ElectroniCast, each year since 2002, has conducted extensive research and updated their forecasts of several LED lighting categories. As technology and applications have advanced, the number of component subsets covered by the forecasts has expanded impressively. The calculation and analysis data spreadsheet technique is based upon input/output analysis, leveraging the quantitative consumption quantity, price and value of each item in each application at all levels to achieve reasonable quantitative conclusions.
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