Boston, MA -- (SBWire) -- 08/11/2014 --The loss of purchasing power impacted on the behaviour of consumers regarding the purchase of oral care. Companies carried out important promotions to attract customers, highlighting both credit card discounts as offers of two products for the price of one. In 2013, oral care registered volume growth of 4% and 37% in value reaching ARS2 billion.
Competitive Landscape
Colgate-Palmolive Argentina SA led oral care with value share of 65% in 2013 due to its recognised brands such as Colgate, Kolynos and Noc 10. The company continuously runs important television advertising campaigns showing dentists recommending Colgate Total. 2013 was no exemption, as Colgate- Palmolive ran the campaign "Encias Saludables", (Healthy Gums).
Industry Prospects
Over the forecast period, oral care is projected to record a volume CAGR of 3% boosted by the launch of new products and advertising campaigns. Colgate-Palmolive will continue to play an important role as it is practically impossible that any competitor could take its wide leadership in the country in the short-term.
View Full Report Details and Table of Contents
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in Argentina market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Oral Care in Argentina?
- What are the major brands in Argentina?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- The Future of the Oral Hygiene Market in Portugal to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Egypt to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Hungary to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Thailand to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Denmark to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in South Korea to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Hong Kong to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in the United Arab Emirates to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Belgium to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
Report Published: "Oral Care in Argentina"
Fast Market Research recommends "Oral Care in Argentina" from Euromonitor International, now available