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Research Delivers Insight Into MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments

The Report MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz

Posted: Tuesday, June 28, 2016 at 9:30 AM CDT

Albany, NY -- (SBWire) -- 06/28/2016 --With more than 1,200 MVNOs operating worldwide, the presence of MVNOs has been limited in Africa, accounting for 1.4% of global MVNO subscribers.

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Kenya and South Africa are currently the most developed MVNO markets in terms of penetration, with 3.5% and 1.6% of mobile subscriptions being served by MVNOs at end-2015, respectively.

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The growing population of the region coupled with increasing mobile penetration and data usage, the introduction of mobile financial services and efforts by regulators to establish legal frameworks specific to MVNOs are some of the factors which will provide a boost to the MVNO market in Africa

Key Findings

Niche and retail MVNO business models are the most prevalent in Africa, accounting for 35% and 20%, respectively, of total MVNOs in the region. Ethnic and MNO sub-brand MVNOs account for 15% and 10%, respectively, while the market share of the other business models accounts for 20% in total (or 5% each).
A rising trend witnessed in Africa is the increasing participation of financial institutions within the MVNO market. For example, Equitel in Kenya and First National Bank (FNB) in South Africa have launched MVNOs in their respective home markets.
Towards 2020, significant MVNO activity is expected, as new entrants bring new diverse market strategies. For example, MRP Mobile in South Africa is the first clothing retailer to launch an MVNO in Africa; the company offers discounts in its retail stores depending on customers mobile service usage. Unique MVNO strategies could prove disruptive and boost market competition.

Table of Contents

Introduction: MVNO definition and main business models
MVNO definition
MVNO business models
Global and regional MVNO market context
MVNO market worldwide
MVNO market evolution in Africa
MVNO regulation
MVNO business models in Africa
Market detail: Case studies
Niche MVNO: Virgin Mobile
Retail MVNO: Tangaza Pesa
Ethnic MVNO: Call Home
Conclusions: Key findings and recommendations

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