Boston, MA -- (SBWire) -- 08/13/2014 --Small kitchen appliances (non-cooking) posted stronger current value and volume growth in 2013 compared to the previous year due to a rise in consumers moving out to live on their own. Kettles continued to be the only category within small kitchen appliances (non-cooking) in 2013. Products from other categories such as food and meat slicers, electric knives and can openers are not commonly used in Taiwanese cooking while coffee mills remain new to a society with a relatively young coffee culture. In 2013, kettles were a popular free gift that retailers packaged with sales of major household appliances and electronics products.
Competitive Landscape
Zojirushi Taiwan Corp's strong brand reputation for delivering high-quality products allowed the company to strengthen its leading position within small kitchen appliances (non-cooking) with a 19% volume share in 2013. The company was also well established within the energy-efficient kettles product range. Recognising that Zojirushi was a brand more well known among consumers above 40 years old, the company aggressively promoted its brand and products to younger consumers, which helped increase its sales during the review period.
View Full Report Details and Table of Contents
Industry Prospects
Small kitchen appliances (non-cooking) is predicted to post a stronger performance in volume terms over the forecast period than was recorded over the review period. Volume growth is expected to outpace value growth at constant 2013 prices, as competition is expected to increase due to the category being a well-developed area. Kettles are likely to continue to be the only products available within small kitchen appliances (non-cooking) due to the lack of consumer awareness of other categories.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Kitchen Appliances (Non-Cooking) industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Small Kitchen Appliances (Non-Cooking) in Taiwan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Small Kitchen Appliances (Non-Cooking) in Taiwan?
- What are the major brands in Taiwan?
- Has the recession impacted performance in small kitchen appliances insdustry?
- Are coffee mills growing in line with coffee machine consumption?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Small Kitchen Appliances (Non-Cooking) in South Korea
- Small Kitchen Appliances (Non-Cooking) in Vietnam
- Small Kitchen Appliances (Non-Cooking) in the Czech Republic
- Small Kitchen Appliances (Non-Cooking) in Germany
- Small Kitchen Appliances (Non-Cooking) in Turkey
- Small Kitchen Appliances (Non-Cooking) in Hong Kong, China
- Small Kitchen Appliances (Non-Cooking) in Romania
- Small Kitchen Appliances (Non-Cooking) in Saudi Arabia
- Small Kitchen Appliances (Non-Cooking) in Portugal
- Small Kitchen Appliances (Non-Cooking) in Denmark
Small Kitchen Appliances (Non-Cooking) in Taiwan - New Market Research Report
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research