Pune, India -- (SBWire) -- 10/17/2018 --Key Players
Market Research Future (MRFR) recognizes the following companies as the key players in the Social Intelligence market – Brandwatch (U.K.), IBM Corporation (U.S.), Synthesio (U.S.), 4C (U.S.), Frrole, Inc. (U.S.), Salesforce.Com, Inc. (U.S.), Sysomos Inc. (Canada), Talkwalker (U.S.), ARBA Holdings (Hong Kong), Germin8 (India) among others.
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Overview
Social intelligence market is estimated to exhibit high growth potential during the forecast period owing to rapid adoption of social intelligence across various industry verticals. Major driving factor in the growth of social intelligence market is the growing need of social media measurement in order to enhance customer service experience. Increasing technological advancements is another major factor responsible for the growth of social intelligence market. Increasing user engagement on social media is another major factor responsible for driving the growth of social intelligence market. This is owing to the increasing adoption of smartphones and growing trend of social media.
IBM Corporation, Brandwatch, Synthesio are the major players in the social intelligence market among others. Brandwatch has signed partners like, Uber, 3M and Samsung in one year and continues to dominate the market share in the Asia Pacific region. The company is headquartered in Singapore and focusses on offering innovative solutions and keeps up with the fast pace of the technological advancements. Brandwatch continues to establish itself as a powerhouse in the Asia Pacific region.
Segments
Social Intelligence Market has been segmented on the basis of component, organization size, deployment, application and vertical. The application segment is bifurcated into campaign analysis, sales & marketing management, product analysis & product development, customer service, recruitment, social media research and others. Social intelligence is gaining immense popularity owing to its various applications areas. Nowadays, job search has far moved from paper resumes to online experiences. So this kind of social data can be used to trace the right employees and will eventually save time and improve the efficiency of the overall process.
The major factor restraining the growth of social intelligence market is the lack of awareness and lack of knowledge about the upcoming technologies. This could be a major factor that could cause hindrance in the growth of Social Intelligence market. Complexities in the analytical workflow can be another major factor which could hamper the growth of social intelligence market.
According to Market Research Future Analysis, Social Intelligence market has been valued at approx. USD 13 Billion by the end of forecast period with 26% of CAGR during forecast period 2018 to 2023.
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Commenting on the report, an analyst from Market Research Future (MRFR)'s team said:
Social intelligence market can be segmented on the basis of component, organization size, deployment, application and vertical. The component segment is bifurcated into software and services. Out of which, the services sub segment is further bifurcated into managed services and professional services. The services segment is expected to hold the largest market share of the social intelligence market and is also expected to witness significant growth rate during the forecast period. In the deployment segment, cloud based deployment is expected to hold the largest market share of the social intelligence market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Regional Analysis:
The regional analysis of social intelligence market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America market is estimated to account for the largest share of the market, whereas Asia-Pacific market is projected to grow at the fastest rate during the forecast period. The major growth in social intelligence market in North America market is attributed to technological advancements and increasing demand for social intelligence across various industry verticals in that region.
Intended Audience
- Technology Investors
- Research/Consultancy Firms
- Government Bodies
- IT & Telecommunication Companies
- Software Providers
- Technology Providers
- Software Vendors
TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
Continued……
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LIST OF TABLES
TABLE 1 SOCIAL INTELLIGENCE MARKET, BY COMPONENT
TABLE 2 SOCIAL INTELLIGENCE MARKET, BY ORGANIZATION SIZE
TABLE 3 SOCIAL INTELLIGENCE MARKET, BY DEPLOYMENT
TABLE 4 SOCIAL INTELLIGENCE MARKET, BY APPLICATION
TABLE 5 SOCIAL INTELLIGENCE MARKET, BY VERTICAL
Continued……
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 SOCIAL INTELLIGENCE MARKET, BY COMPONENT (%)
FIGURE 3 SOCIAL INTELLIGENCE MARKET, BY ORGANIZATION SIZE (%)
FIGURE 4 SOCIAL INTELLIGENCE MARKET, BY DEPLOYMENT (%)
FIGURE 5 SOCIAL INTELLIGENCE MARKET, BY APPLICATION (%)
Continued……
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Social Intelligence Market Leading Players Analysis, Current Trends, Market Challenges, to Witness Comprehensive Growth